Samsung Electronics recently announced that it has sold more than one million units of The Frame TV globally this year, making it the first single-year million-seller in the Samsung lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets.
“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”
The Frame is the most popular model in the Samsung lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs.
As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for screens that go beyond a home device and enhance their interior design. The Frame perfectly combines these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.
In 2020, Samsung added QLED picture technology to deliver more vibrant images to The Frame series. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings so that viewers can optimize picture based on environment. In November 2021, Samsung launched an 85” version, so The Frame is now available in seven different sizes (35”, 43″, 50”, 55″, 65″, 75″, 85″).
The Frame in 2021 offered a slim bezel of 24.9mm, or almost half the width of the 2020 model for a more realistic picture frame visual with frame-type bezels available in multiple colours. The Frame has also added multiple mounting options and can be set up on a TV stand, wall-mounted for a gallery look, or placed on the recently released Studio Stand.
Aside from its unique and modern design, a focal point of The Frame is the Art Store, its proprietary art subscription platform. When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display to enhance interior design concepts.
The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France, and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography by Maison Onigiri of YellowKorner. Samsung added AI-based curation, with the 2021 version of The Frame to analyze consumer’s patterns and tastes and then recommend new artwork.
2021also saw The Frame significantly increasing storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.
For 2022, Samsung has added the Freestyle portable LED projector to the lifestyle series of video products.