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Shopify, a global commerce provider that allows merchants to establish e-commerce selling platforms, has announced a record-setting Black Friday with sales of nearly $2.9 billion from independent and direct-to-consumer businesses worldwide, from the start of Black Friday in New Zealand through the end of Black Friday in California. This represents a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns and is more than double their sales on Black Friday 2019. Collectively, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020.
2021 Black Friday Highlights:
Peak sales per minute: Nearly $3.1 million on Black Friday at 12:02 PM EST. Top selling countries & cities where shoppers made purchases from: United States, United Kingdom, and Canada, with the top-selling cities on Black Friday including London, New York, and Los Angeles.
Mobile sales: 72% of sales were made on mobile devices versus 28% on desktop, an increase from 67%of sales made on mobile and 33% on desktop in 2020.
Top product categories: Apparel and accessories followed by health & beauty and home & garden.
Average cart price: $101.20 USD, which is up from last year’s Black Friday average of $90.70 USD.
Cross-border orders worldwide: 15% on Black Friday as a percentage of total orders, with the most popular cross-border routes being United States-Canada, Canada-United States, and United Kingdom-United States.