Sony is known for its high-end TVs and complementary home theatre gear, but the company surprised with the launch of the Bravia 3 II LED TV, a more affordable mid-tier TV that could be a teaser of what’s to come should its deal to sell a majority stake of its home entertainment business to TCL be finalized. Alongside this TV, which starts at just $850 in Canada and boasts premium-level specs, Sony announced several audio products as well.
All the products fall under Sony’s “Cinema is Coming Home” vision to bring a theatre-like experience to the home. Based on the pricing of this new TV, this is also at more accessible price points for mass consumers.
Sony Bravia 3 II TV
First, the Bravia 3 II TV, which Sony calls a mid-tier LED TV. Available in sizes from 43 inches up to a massive 100-incher, it comes with Sony’s XR Processor, the same found in the company’s premium TVs, along with XR Triluminos Pro. The result, says Sony, is a wide colour gamut that enables natural colour reproduction and refined detail.
Sony cooperates with MediaTek Inc. to combine Sony’s proprietary signal processing with MediaTek hardware to reduce content-dependent noise and “deliver delicate, finely detailed image reproduction,” says Sony. The TV supports Dolby Vision/Atmos and DTS:X along with 4K 120Hz. It comes equipped with four HDMI 2.1 ports and a newly designed remote that takes user feedback into consideration. The remote has an optimized buttons design, distinct shapes, and clear spacing for easier tactile navigation. The Remote Finder function enables you to easily locate the remote.
As a Google TV, the Sony 3 II comes loaded with Gemini for TV so you can engage in natural language conversations. Easily browse 700,000 movies and TV episodes, live TV and more in one place. Ask Gemini to help you find what to watch, get helpful answers to questions, control your smart home devices, and more.
The Sony Bravia 3 II starts at $850 in Canada for the 43-inch version, and is also available in 50-inch ($980), 55-inch ($1,100), 65-inch ($1,300), 75-inch ($1,700), 85-inch ($2,300), and 100-inch ($4,400) sizes.
Bravia Theater Line-up
The new Bravia Theater lineup includes BRAVIA Theater Bar 7 and BRAVIA Theater Bar 5, as well as the optional speakers such as BRAVIA Theater Sub 9, BRAVIA Theater Sub 8, BRAVIA Theater Sub 7, and BRAVIA Theater Rear 9.
The Bravia Theater Bar 7 is a compact yet powerful soundbar with nine speaker units, including dedicated up-firing speakers and side speakers that create a noticeably wider sound field. With Sony’s proprietary 360 Spatial Sound Mapping-technology (360SSM), it provides immersive, cinema-style surround sound from a single soundbar, along with room-calibrated audio for an optimized listening experience.
You can further enhance the setup by adding optional subwoofers and rear speakers for deeper bass and a richer surround experience. With these upgrades, you can enjoy IMAX Enhanced content at its full potential. The Bravia Theater Bar 7 will be available in Spring 2026 for $1,000 in Canada.
The Bravia Theater Bar 5 (pre-sale, $470) is a 3.1-channel system accompanied by a wireless subwoofer, delivering powerful bass, clear dialogue, and an excellent balance of performance and value, says Sony. S-Force PRO Front Surround, Vertical Surround Engine, and Sony’s upmixer technology, are all included, providing an enveloping, three-dimensional immersive surround sound experience for movies and TV.
Both soundbars offer support for Dolby Atmos and DTS:X and pair nicely to compatible Bravia TVs for control from the TV menu and Voice Zoom 3 for enhanced dialogue. Use the Bravia Connect app to easily control the soundbar from your smartphone and change volume, sound profiles, and advanced settings.
To complete the home cinema experience, Sony’s new subwoofers and rear speakers add deep bass and immersive surround sound. The Bravia Theater Sub 9 and Bravia Theater Sub 8 both feature large driver units delivering powerful, super deep bass. For the first time in the Bravia Theater series, dual subwoofer play is supported.
The Bravia Theater Sub 9 (Spring 2026; $950) carries two 200mm driver units, and these vibration-cancelling dual opposing drivers reduce distortion, says Sony, delivering “powerful premium bass that extends into ultra-low frequencies.” The Bravia Theater Sub 8 (Spring 2026; $550), meanwhile, features a single 200mm large driver unit and provides bass extension deep into low frequencies.
There’s also the Bravia Theater Sub 7 (Spring 2026; $500) that features a 130mm driver unit, slim and compact design, allows for two-way installation options. It also supports dual subwoofer play. Finally, there’s the Bravia Theater Rear 9 wireless rear speakers (Spring 2026; $900) equipped with 80mm large up-firing speakers that elevate rear-channel performance and enhance the immersive 360 Spatial Sound experience by creating multiple phantom speakers.