Fire TV Omni series

Amazon Gets Into the Display Business With New 4K Fire-Branded Smart TVs

Amazon has introduced a series of new Fire TV devices, including an actual Fire television, the Fire TV Omni series smart TVs with 4K Ultra HD, hands-free voice control, and more.

“We’ve reimagined what a TV can do by building it with two of our most popular experiences at the core—the intelligent always-available power of far-field Alexa, and Fire TV’s content-forward approach to entertainment,” says Daniel Rausch, Vice President, Amazon Entertainment Devices and Services. “Our new Fire TV Omni Series smart TVs, with hands-free access to Alexa, make controlling your TV faster, simpler, and more natural.”

Starting at $520, the Fire TV Omni Series come in 43-, 50-, 55-, 65-, and 75-inch sizes, each with 4K Ultra HD resolution, support for HDR10, HLG, and Dolby Digital Plus. The 55-, 65-, and 75-inch models boast a slim bezel along with support for Dolby Vision.

The Fire TV Omni Series integrates the Fire TV experience and far-field voice technology directly into the TV. Hands-free Alexa voice controls are always available whether the TV is on or off or when using an HDMI input.  

Ask Alexa to tune to your favourite show and you will jump right into the program you’re looking for, without needing to remember which channel name, streaming service or input device. You can also use voice to control playback, closed captions, and brightness, and manage TV or soundbar volume, switch inputs, and more. In addition, set up a routine so when you say, “Alexa, kick off my day,” your Fire TV and smart lights turn on, and Alexa will share the weather, read your calendar, and tune to the news on live TV. 

Fire TV Omni series

With Fire TV Omni Series and Alexa Home Theater, you can wirelessly connect Echo devices such as the Echo Studio for Dolby Atmos, or pair other Echo smart speakers for immersive sound. The Alexa Home Theater experience works across any compatible device connected to Fire TV Omni, including cable boxes, gaming consoles, or antenna sources. 

Exclusively with Fire TV starting this Fall, you can say “Alexa, Play Something from Netflix” to find something to watch to get movie or TV show suggestions displayed on the screen. TikTok content integration will soon be available in Canada and the U.S. as well, so you can say “Alexa, play TikTok” to watch the latest viral videos, see feeds, and use AutoPlay for a continuous feed of content.

The Fire TV Omni Series also provides smart home controls like Live View Picture-in-Picture, which allows you to check your smart cameras without interrupting your TV viewing and shows your Ring video doorbell view when someone is at the door. The new smart home dashboard will allow you to view and control connected devices throughout the home. Check if a device is on or off, control the device and its smart home group by voice, and view a new row on Fire TV that is specifically dedicated to your smart cameras. If you are using the Fire TV Alexa Voice Remote, a press of the Alexa button will slide out a shortcut panel at the bottom of the screen, where you can access smart home controls, communications, weather, news, and more. 

You can use Alexa Calling directly from the TV, streaming video directly from a webcam. For the first time on any smart TV, Zoom video calling will also be available later this year on Fire TV Omni Series.

In addition to the $520 43-inch model, the 50-inch will sell for $650, 55-inch for $710, 65-inch for $1,050, and 75-inch for $1,400.

Amazon Fire TV 4K

There’s also the Amazon Fire TV 4-Series, which are also 4K TVs with HDR10 and HLG support. Starting at $470 and available in 43-inch, 50-inch $600), and 55-inch ($660) sizes, they support many of the same Alexa experiences as the Omni series TVs.

For those simple looking for a Fire TV Stick to connect to their existing TV, Amazon is launching the Fire TV Stick 4K Max, a 4K Ultra HD streaming media player with Dolby Vision, Dolby Atmos, and Wi-Fi 6 support. It is available for $75 and includes many of the new Alexa voice features, plus it’s 40% more powerful than the Fire TV Stick 4K thanks to a new quad-core 1.8GHz processor and 2GB RAM. It supports 4K UHD, HDR, HDR10, and HDR10+ streaming, as well as Dolby Vision and Dolby Atmos. Shipping with latest Alexa Voice Remote, it’s Amazon’s first streaming stick to offer Live View Picture-in-Picture. Like the Fire TV Omni Series and 4-Series, Alexa Home Theater is enabled, so you can wirelessly connect with Echo Studio or a pair of Echo (4th Gen) smart speakers for immersive sound, including multichannel Dolby audio formats. 

Fire TV Stick 4K Max

Additionally, Fire TV Stick 4K Max is Amazon’s first streaming media player to offer Wi-Fi 6 support, and uses the latest Mediatek MT7921LS Wi-Fi 6 Chipset, which means smoother 4K streaming and gaming when multiple Wi-Fi 6-connected devices are streaming. 

Fire TV Stick 4K Max is also Amazon’s first streaming media player to launch with Energy Star certification. Its packaging is also made of 97% wood fiber-based materials from responsibly managed forests or recycled sources.

All TVs will be available next month in Canada, exclusively at Amazon and Best Buy. Starting today, you can save $140 on the 50-inch Fire TV Omni Series and 4-Series models for a limited time during the introductory period.