Beats has introduced Beats Cables, its first collection of reinforced charging cables. Available in a variety of lengths and colours, there are USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning options.
Beats Cables are made with a tangle-free woven design for increased durability and to prevent fraying. The cables are available in 1.5-metre and 20 centimetre options for stationary and portable use. Power adapters are not included.
“From bold colours and packaging to bringing product features to life with the Pill People campaign, we’re energizing this category in true Beats fashion,” says Beats CMO Chris Thorne.
The USB-C to USB-C cables work with USB-C Apple and Android devices and is built for charging, syncing, audio, CarPlay, and transferring data. It charges USB-C compatible Beats headphones and speakers while listening to audio or streaming lossless audio.
When used with compatible hardware, USB-C to USB-C also supports fast charging up to 60 watts and can transfer data at USB 2.0 rates. For fast, efficient charging, pair the USB-C cable with a USB-C power adapter and charge compatible devices from a wall outlet.
USB-A to USB-C is designed for charging, syncing, CarPlay, and transferring data. Fast charging reaches up to 15 watts on select iPhone and iPad models, and data is transferred at USB 2.0 rates.
USB-C to Lightning is compatible with iOS and iPadOS devices that have Lightning ports and supports charging, syncing, and CarPlay, with fast charging on select iPhone and iPad models.
Beats Cables come in Bolt Black, Surge Stone, Nitro Navy, and Rapid Red, with most cables available now and the USB-A to USB-C (1.5-metre) and USB-C to Lightning (1.5-metre) in Rapid Red coming this summer. They start at $24.95 for a single cable and $44.95 for a two-pack and will be available in Canada starting April 17, 2025.
To launch Beats into this new category, the iconic “Pill People” return for a comedic spot highlighting the cables’ features and uses. Voiced by comedians Ben Marshall, Desi Banks, and Megan Stalter, the campaign is available now across Beats’ social media channels.