As part of its Investor Day events, Bell announced a number of initiatives, notably including plans to eliminate set-top boxes altogether, focusing entirely on apps and devices you already own to serve up its television service. The company also announced the introduction of Unbreakable Internet in Spring 2026, designed to continue working even in the event of a power outage.
The news comes as BCE outlines its strategic plan to “drive sustainable free cash flow growth and long-term shareholder value.” The expectation, says Bell, is to save at least $1.5 billion in costs by 2028 through a continued focus on operational efficiencies.
The company expects to reach three million fibre internet subscribers, 10.5 million wireless subscribers, and four million TV and content subscribers by the end of 2025. Where the company currently has fibre, 39% of households have both mobility and internet from Bell, compared to 18% within the non-fibre footprint. The expectation is that the converged household mix will grow to 50% by the end of 2028 with cross-sell opportunities among internet, mobility, and Bell Media content. The company also plans to reduce postpaid wireless and converged household churn rates by 30 bps and improve its New Promoter Score via improvements to the customer experience.
On the consumer side, Bell recently introduce tiered wireless plans with rates based on class of service, content, and handset financing. Internet services will be launching in B.C. and Alberta in the coming weeks.
Unbreakable Internet works through a combination of wireless backups enabled by Bell Mobility 5G smartphones and the fibre network’s passive optical technology. Bell also plans to expand its streaming bundles in select markets to include Crave with TSN/RDS alongside existing partnerships with Netflix and Disney+. The company will also integrate third-party services for AI, gaming, and security.
Another notable change is that Bell will stop selling Virgin Plus Internet and TV in Ontario in January 2026. Virgin Plus wireless will continue as the post-paid mobility brand, and Lucky Mobile will still be Bell’s prepaid brand. EBOX, meanwhile, continues as Bell’s flanker internet brand.