Bowers & Wilkins has announced the Pi8 McLaren Edition wireless earbuds, developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team. The new earbuds build on the success of the previously released Pi8, integrate the famous McLaren Papaya orange colour together with Galvanic Gray into the design.
Reflecting the two brands’ shared technical and performance-led aesthetic, the Pi8 McLaren Edition offers the high-performance sound quality coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
“We are thrilled to collaborate with the McLaren team once again” stated Giles Pocock, Vice President of Brand Marketing. “This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it’s received by Bowers & Wilkins and McLaren fans alike.”
The Pi8 is the Bowers & Wilkins multi-award-winning flagship earbud combining reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Re-transmission.
F1 is well-known for its globetrotting nature, so Bowers & Wilkins products will play a crucial role in both the team’s extensive travel from race-to-race, relaxation and recovery, as well as any pre-race preparation needs throughout the season.
Since 2015, Bowers & Wilkins and McLaren have partnered to develop the high-performance audio systems found in McLaren’s supercars. The relationship is built on the brands’ shared values of delivering the highest levels of performance. More recently, the strategic long-term multi-year partnership was extended to see Bowers & Wilkins’ become McLaren’s Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.
Bowers & Wilkins’ pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing and the audio brand’s engineering team worked closely with their counterparts at McLaren Automotive to create and optimise the audio system found in the McLaren W1, the company’s new high-performance supercar. The audio system in the W1 features the latest advanced speaker technologies developed at the Bowers & Wilkins’ Southwater research and development centre, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers.
The Pi8 McLaren Edition is available with limited pre-sale availability and for pre-order from April 3rd, via the Bowers & Wilkins website www.bowerswilkins.com. Pricing is $499.
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 189 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, and F1 Academy with Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow with Lucas Blakeley, Wilson Hughes and Alfie Butcher.