LG OLED TV
Taking the home entertainment experience to a new level, the LG 2024 OLED TV lineup is powered by the company's latest AI processor to enhance picture and audio quality. (CNW Group/LG Electronics Canada)

CES 2024: LG Reveals its 2024 OLED Line Ahead of the Show

LG Electronics has revealed its 2024 OLED TV line-up ahead of CES 2024. All the TVs will be powered by LG’s latest Alpha 11 AI processor that the company says offers four times higher AI performance and more lifelike picture quality.

Along with the updated LG webOS smart TV platform, LG says the new Alpha II AI processor offers a 70% improvement in graphic performance and 30% faster processing speed compared to its predecessor.

The upgraded AI upscaling uses precise pixel-level image analysis to sharpen objects and backgrounds that might otherwise appear blurry. The AI processor also refines colours by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

The LG Signature OLED M4 is LG’s wireless OLED TV that now comes in a new 65″ screen size. The wireless Zero Connect Box eliminates all connected cables. The OLED M4 delivers wireless video and audio transmission at up to 4K 144Hz.

LG OLED TV
Taking the home entertainment experience to a new level, the LG 2024 OLED TV lineup is powered by the company’s latest AI processor to enhance picture and audio quality. (CNW Group/LG Electronics Canada)

Alongside the picture quality, AI Sound Pro works alongside the built-in speakers’ virtual 11.1.2 surround sound. AI technology effectively separates vocals from soundtrack to enhance the clarity of dialogue, and elevates the audio as if it were emanating naturally from the centre of its screen.

For gamers, there’s a 4K 144Hz refresh rate and HDMI 2.1 features. These advanced TVs also come with Game Optimizer so you can easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering.

By using the latest version of webOS, you can create up to 10 individual profiles to tailor the experience. LG’s latest smart TVs can recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from usage history.

Based on individual profiles, you can customize the Home screen in the latest webOS smart TV platform and set up personalized settings. This allows access to favourite services and content and a personalized Picture Wizard, a service to adjust image quality to your liking. The Home screen’s user-friendly interface provides a preview of your most recently watched content so you can easily access information about recently used apps and play videos promptly.

LG OLED TV
Taking the home entertainment experience to a new level, the LG 2024 OLED TV lineup is powered by the company’s latest AI processor to enhance picture and audio quality. (CNW Group/LG Electronics Canada)

With the webOS Re:New program, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company’s 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well.

LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. The newest LG TVs also support Apple AirPlay and Google Chromecast built-in so you can cast content from a device to the big screen.

Like LG QNED TVs, LG’s OLED TVs can pair with LG soundbars through WOWCAST Built-in, while WOW Orchestra creates three-dimensional audio immersion.

To enhance the user experience for individuals with diverse abilities, LG TVs offer a range of accessibility features within Quick Card’s Accessibility section. You can find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice.