Erikson Consumer Announces Partnership with MAGIC CHEF 

Erikson Consumer has announced a partnership with MAGIC CHEF Appliances to distribute the renowned brand of housewares across Canada.

MAGIC CHEF, celebrating its 95th anniversary this year, has been a household staple known for its reliability, innovation, and value. Erikson Consumer will commence distribution with an array of MAGIC CHEF refrigerators and microwave appliances. starting this fall, just in time for the holiday season.

“This partnership with MAGIC CHEF Appliance marks a significant milestone for Erikson Consumer,” said Allison Chow, Director of Home Comfort at Erikson Consumer. “We are thrilled to expand our portfolio with such a trusted brand. This collaboration aligns perfectly with our commitment to providing high-quality products to our customers. We look forward to the exciting opportunities this partnership will bring and contributing to the growth of the MAGIC CHEF brand in Canada.”

“We are excited to partner with Erikson Consumer,” says David Graham, VP Sales and Marketing, MAGIC CHEF. “Their reputation as leaders in the distribution of consumer goods perfectly aligns with our renowned brand of high-quality appliances. Together, we will significantly expedite our expansion across Canada.”