True North Distribution has announced the appointment of Frédéric Pinsonneault as National Sales Director. In this role, Frédéric will lead the company’s national sales strategy, working closely with retail partners and brand collaborators to support the company’s continued expansion across Canada.
Frédéric Pinsonneault joins True North Distribution with extensive experience in sales leadership, and account development inside the Canadian audio market. Known for his relationship-driven approach, vast technical knowledge, and deep understanding of retailer needs, Pinsonneault brings a strong track record of building partnerships and driving sustainable growth.
His appointment comes at an important moment for True North Distribution, following its recent launch as a joint venture between Fidelity Imports and Playback Distribution. As the company continues to grow its portfolio of premium audio brands and expand its dealer network, Pinsonneault will play a key role in shaping its national sales organization.
“I’m excited to join True North Distribution at such an early and important stage,” said Pinsonneault. “There’s a clear vision behind the company, grounded in both passion for music and respect for the craft behind the products. I look forward to working with the team and our retail partners to help build something lasting across Canada.”
To ensure comprehensive national coverage, Pinsonneault will be supported by a network of experienced independent sales representatives across Canada including Kristian Black of L’Agence Kris Black, Iain Richardson of Richardson Hifi, and Marvin Woycenko of FC Marketing.
“Frédéric brings a thoughtful and balanced approach to sales—one that aligns perfectly with how we want to build this business,” said Steve Jain, Fidelity Imports. “We’ve always believed that strong relationships and long-term thinking are essential, and Frédéric shares that perspective. We’re very pleased to have him on board.”
“From the beginning, our goal has been to create something reliable and supportive for our retail partners,” said Matt Hegt, Fidelity Imports. “Frédéric’s experience and understanding of the Canadian market will help us continue to build that foundation in a meaningful way.”
“Frédéric understands the connection between great products, strong partnerships, and the overall listening experience,” said Rob Standley, Playback Distribution. “His ability to bring those elements together makes him a natural fit for True North Distribution as we continue to grow.”
In his role as National Sales Director, Frédéric Pinsonneault will focus on expanding dealer relationships, supporting retail success, and helping bring a carefully curated selection of high-fidelity audio brands to Canadian music lovers. Pinsonneault can be reached at [email protected]