Fujifilm North America Corporation has launched the GFX100RF mirrorless digital camera, the first GFX system digital camera with a fixed lens.
Like all GFX system cameras, the GFX100RF incorporates a large-format image sensor that’s approximately 1.7 times larger than a typical 35mm full-frame sensor. It’s also the lightest GFX system model to date at just 1.62 lbs., including the attached battery and memory card.
The camera features Fujifilm’s GFX 102MP CMOS II HS image sensor and image processing engine, X-Processor 5. This sensor features evolved pixel structure and micro-lenses that enhances dynamic range and low-light performance, says Fujifilm, as well as providing further improvements in peripheral image quality and autofocus (AF) accuracy.

The top plate of GFX100RF is machined from a single block of aluminum and the lens ring, dials, bottom plate, and other details are all precision-machined from aluminum as well.
Another first in Fujifilm camera technology is an Aspect Ratio Dial on the back of the camera for easily switching among various aspect ratios on the camera, further enhancing the experience of using the camera. Two new aspect ratios of “3:4” and “17:6” have been added to GFX100RF, giving more opportunities to select an aspect ratio that matches their creative intentions.
GFX100RF also features a digital tele-converter selector/lever on the front of the camera to select angle of view. From its native 35mm focal length (28mm in 35mm format), the angle of view can be switched in three steps to 45mm (36mm in 35mm format), 63mm (50mm in 35mm format), and 80mm (63mm in 35mm format).

A new user interface has been added that optimizes the placement of icons to match the 3:2 aspect ratio of the new 3.15-inch 2.1-megapixel 2-axis tilt LCD monitor. GFX100RF also features a new Surround View function that displays the area outside the image range as a semi-transparent frame, which serves as a guide that coincides with the selected aspect ratio. Easily switch between these two viewing modes by using a lever on the camera body.
GFX100RF features a new Fujinon 35mmF4 fixed focal length lens, with a constant F4 aperture, developed exclusively for GFX100RF. By adopting a leaf shutter system instead of a focal plane shutter system, the back focus distance has been shortened to achieve a significant reduction in overall size.
The versatile 35mm (equivalent to 28mm on a 35mm camera) angle of view is ideal for a wide range of scenes, including landscapes, travel, snapshots, and portraits.

GFX100RF achieves high resolution performance by suppressing spherical aberration and field curvature, through a lens configuration of 10 elements in eight groups, including two aspherical lenses. A newly developed nano-GI coating optimized for lenses with large curvature has been applied to the lens to suppress internal reflections even in the peripheral areas of the lens.
The compact and lightweight body allows you to get as close as 7.9 inches to subjects from the front of the lens.
GFX100RF is the first camera in the GFX System to feature a 4-stop ND filter built in, useful for image creation at maximum aperture in bright environments or with slow shutter speeds. The leaf shutter allows flash photography regardless of shutter speed, increasing the flexibility of shutter speeds, even when creating content outdoors in daylight.
GFX100RF is equipped with an AF prediction function and face/eye AF to recognize a wide variety of subjects, such as animals, vehicles, birds, and airplanes. In video recording, the tracking AF function easily tracks the subject with touch operation.

GFX100RF is equipped with a high-magnification, high-definition EVF with a finder magnification of 0.84x and 5.76 million dots. When using the viewfinder, it suppresses the image flow and distortion that occur due to misalignment of the pupil position, achieving high visibility.
GFX100RF supports smooth 4K/30P 4:2:2 10-bit video recording at 30 frames per second.
GFX100RF is compatible with Frame.io Camera to Cloud functionality, allowing video and still image files to be uploaded directly to Frame.io via the cloud, dramatically speeding up the workflow from content creation to editing.
The PRF-49 protective filter is included with purchase. When used in combination with the dedicated adapter ring, it achieves dust and drip resistance, making it safe to use even in outdoor environments where it may be exposed to light rain or flying dust.
GFX100RF also includes a precision-machined aluminum lens hood and a dedicated adapter ring. A stylish rope-type shoulder strap is included, a first for the GFX System.
The Fujifilm GFX100RF is expected to be available late April 2025 for an MSRP of $7,000.