Fujifilm has introduced the new Instax Mini 12 instant camera, a follow-up to the Mini 11 launched in 2020 that adds new features including parallax correction, automatic flash control, and a multi-function twist lens.
With an airy, cloud-like, “inflated” design/look, the Mini 12 has all the main features of the Mini 11, including Close-Up Mode and Auto Exposure adjustment capabilities. But it also adds a Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centred photo.
Mini 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a twist of the lens.
“The Instax Mini 12 instant camera features a unique new design and a variety of appealing new colour options,” says Bing Liem, President, Imaging Division, Fujifilm North America Corporation. “It includes many of our consumers’ favourite features from the prior Mini 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the Mini 12!”
Complementing the new instant camera is the new Instax Up! smartphone app, which can be used for digitally scanning, importing from other Instax apps, organizing, and storing photos. The free app works with any type of Instax film, camera, or printer.
Coming soon, Instax users will be able to use the Instax Up! app to stay informed about the latest Instax updates, tips, and other creative content.
“Solutions like our Instax Up! app keep our consumers connected, engaged, and informed,” adds Ashley Reeder Morgan, Vice President, Consumer Marketing, Fujifilm North America Corporation. “Instax Up! will enable our users to organize, archive, and share their Instax photos with ease, helping preserve their special memories and inspiring them to create more.”
The Fujifilm Instax Mini 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available some time in mid-March, 2023 and will sell for an MSRP of $100.