Hisense, a global leader in the Consumer Electronics and Home Appliance industries, and the National Basketball Association (NBA) today announced a collaboration to bring the excitement of the NBA to more fans across North America.
Hisense will serve as the exclusive partner of “X-Factor Moments,” a weekly content series on the NBA’s social media channels featuring the game changing plays and standout moments throughout the 2023 NBA postseason. As the Official TV and Home Appliance Partner of the NBA, Hisense will also make NBA League Pass, the league’s premium live game subscription service available on the NBA App, accessible on Hisense TVs in North America beginning with the 2023-24 season.
“With this collaboration, Hisense continues impressive growth in North America and around the world as a leading brand in the television and appliance industry. By teaming up with the NBA, we look forward to even more brand recognition and growth,” said David Gold, President at Hisense America. “We’re looking forward to engaging with the passionate, die-hard NBA fans who already know Hisense and introducing our brand to those who don’t know us yet. The collaboration puts us in an excellent position to solidify Hisense as the TV and household appliance of choice for consumers looking for performance, quality and value – a competitive advantage only Hisense can deliver.”
“Hisense is excited to announce this collaboration with NBA to further strengthen our brand growth and presence in Canada,” said Quanli Chen, General Manager, Hisense Canada. “Hisense continues to deliver innovative and wide range of TVs and home appliances to Canadian consumers, and we look forward to connecting with passionate NBA fans in Canada”.
“Canadian fans are consuming more NBA content than ever before, and this collaboration with Hisense will make NBA games and new original content more accessible to our fans,” said Leah MacNab, Senior Vice President, NBA Canada. “With a shared focus on performance, we’re excited to team up with Hisense to help bring fans closer to the game.”
Year to date through February, Hisense is the number two TV brand in the North American market based on unit share and is the fastest growing TV brand in Canada according to the NPD Group. With its lineup earning 50+ awards in 2022, Hisense is taking its ULED technology even further with the limited-edition release of ULED X – the first television in its lineup to carry the new designation of The Official Television of the NBA.
Fans will see milestones of the collaboration come to life around the league’s marquee events, at retailers, on packages and through point-of-sale promotions, trade shows and more, leveraging Hisense’s high-quality, premium products to connect fans with the sport they love most.
Hisense products are available in more than 130 countries around the world and is the second largest supplier of televisions in the world.
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball