HP has kicked off its annual Amplify Conference in Nashville this week, introducing new products, platforms, and more for business users.
At the event, HP unveiled more than 80 PCs, AI-powered print tools for SMBs, and Workforce Experience Platform enhancements designed to drive company growth and professional fulfillment.
“HP is translating AI into meaningful experiences that drive growth and fulfillment,” confirms Enrique Lores, President and CEO at HP Inc. “We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work.”
According to HP’s 2024 Work Relationship Index, only 28% of workers have a healthy relationship with work. Companies and people are seeking better work experiences and new advancements in technology. This includes seamless device connectivity and AI applications that can help them work faster, think more creatively, and connect on a deeper level.
New HP Computers
With customers looking to refresh their devices to Windows 11, HP has select models qualifying as Copilot+ PCs as well.
The HP EliteBook 8 Series, for example, is redesigned with mainstream enterprise workers in mind. The computers deliver AI-powered productivity and seamless collaboration in a repairable and upgradeable package. With NPU options up to 50 TOPS, workers will get up to 224% better power efficiency and up to 43 times faster AI image generation, says HP, when compared to non-NPU models.
Then, there’s the HP EliteDesk 8 Series, which brings AI to the company’s desktop portfolio. These devices are ideal for corporate project managers and workers who need a reliable PC that can manage demanding projects for smarter workflows and productivity, says HP. This business desktop PC portfolio also protects against quantum computer hacks and combines high performance with lower power consumption to reduce costs.
For on-the-go employees, there’s the HP EliteStudio 8 AiO G1i, a commercial PC with integrated KVM ability through HP Device Switch. An employee can use the all-in-one for work or quickly plug their laptop into the AIO with a single cable to power the notebook and access all the available peripherals.
The OmniBook X Series is designed for creators who need a PC that adapts to their workflow, from a 14-inch flip device to ideate and draw, for example, to a powerhouse clamshell 17.3-inch PC. The OmniBook 7 Series is built for power users on their PC for all-day productivity for school or work. Meanwhile, the OmniBook 5 Series is ideal for families and students with a versatile design that’s built for streaming, light gaming, and personal productivity. Devices across the consumer notebook portfolio are offered in a variety of sizes with Intel Ultra or AMD Ryzen processors.
HP AI Software Experiences
HP is also delivering powerful new AI software experiences to complement this next generation of AI PCs. Qualifying consumer and commercial devices from HP are equipped with exclusive software designed to transform how people work.
HP AI Companion is an advanced on-device AI research assistant that delivers instant answers and secured file analysis, even without an internet connection. New features planned for this Spring include intuitive voice and text commands and built-in keylogger protections to enhance productivity while keeping data secure on the device.
HP Go10 plans to deliver seamless global connectivity for highly mobile professionals. With automatic network switching regardless of carrier, advanced fleet management, and effortless setup, road warriors can connect and be productive while on the go.
The HP Go service option will first be available on the HP EliteBook 6 G1q powered by Snapdragon X Series, making it the world’s first AI PC with zero-touch multi-carrier 5G deployment.
Poly Camera Pro’s newest features make virtual interactions and video conferencing more dynamic and engaging, with AI-powered features like Magic Background, seamless streaming integrations, and presenter overlays. Multi-camera support, customizable aesthetics, and auto-framing are also available for in-studio use.
New in HP Printing
When it comes to printing, HP has two new AI-powered tools for SMBs to help them simplify and enhance the print experience. The first feature streamlines the process of sharing scanned documents by using AI to summarize them and draft an e-mail with the document attached, allowing for easy sharing via e-mail or chat.
The second feature offers automatic and guided redaction to safeguard sensitive information, ensuring that private data remains secure on HP devices without requiring a cloud connection. These innovations aim to reduce the complexity and enhance the security of document handling for small businesses.
The HP LaserJet Enterprise 8000 Series Printers are the “world’s first” printers to protect against quantum computer attacks. They provide enhanced hardware-level security for highly regulated organizations that rely on secure printing, ensuring protection against future quantum computer attacks while seamlessly integrating with Zero Trust architectures.
The HP Latex R530 Printer is the only compact all-in-one HP Latex printer, capable of handling both rigid and flexible media. Its digital operation simplifies workflows and maximizes space, boosting efficiency. It helps small and medium-sized print shops (PSPs) meet customer demands with high-quality prints and impressive output.
HP Workforce Experience Platform (WXP)
HP provides IT with valuable insights that empower employees to thrive with HP Workforce Experience Platform (WXP) enhancements and expanded availability. New features include:
AI Sentiment Analysis now includes AI capabilities to assess and improve the employee experience by analyzing thousands of free text surveys. Fleet Explorer is a new AI-powered natural language processing (NLP) tool lets users query fleet data instantly for insights.
Vyopta Integration enables HP and Vyopta customers to now check on the overall health of their organization’s collaboration environment in WXP. Pre-built scripts, alerts and dashboards help organizations monitor fleets, automate workflows.
New in HP Gaming PCs
While HP gaming PCs are designed for, well, gaming, HP cites Mohamed Ala Saayed, Senior Program Director & Fellow at Frost & Sullivan, who claims that upwards of 60% of gaming PC owners use their systems for work-related activities as well.
HP is offering new gaming hardware across Omen and HyperX lines.
The Omen 16 Slim gaming laptop boasts an ultra-thin design for easy portability. It comes equipped with an up to Intel Core Ultra 9 285H processors and up to an NVIDIA GeForce RTX 5070 laptop GPU.
The Omen Transcend 14 gaming laptop is refreshed to deliver the same powerful CPU and GPU performance as the Omen 16 Slim for gamers and creators on the go, bringing 25% more power.
Omen AI is a personalized, one-click solution that recommends the best system, hardware, and gaming settings based on each unique device and game. Accessible within Omen Gaming Hub, Omen AI is available on all HP gaming and consumer PCs.
The HyperX Cloud III S wireless gaming headset delivers immersive audio for up to 120 hours per charge in 2.4GHz and up to 200 hours in Bluetooth mode. HyperX-tuned acoustics ensure crystal-clear audio and the durable yet flexible design, boom and boomless mic options, and customizable earcup plates let gamers play longer.