Haier is showcasing its new line of TVs at IFA 2025 in Berlin, including QD-MiniLED and MiniLED models with AI Center optimization, KEF co-engineered sound, and advanced gaming features.
The centrepiece of the exhibition is the M96 QD-Mini LED TV series with the 115-inch, 100-inch, and 85-inch versions at the show, all featuring KEF-calibrated sound. The 115-inch model delivers a massive-screen experience, while the also large 100-inch version is highlighted for its Zero-Gap ultra-slim design, TÜV-certified comfort viewing, and C-Class Energy efficiency. The 85-inch model is being displayed with live gaming demonstrations to highlight Game Mode with 240Hz refresh rates and AMD FreeSync Premium Pro.
In addition to the M96, Haier is also showcasing three Mini LED models including the S90, M92, and M80 series. The S90 series, represented by a 100-inch version at the show, is tailored for cinematic home viewing. With AIPQ optimization and Dolby Vision IQ, the display adapts dynamically to ambient lighting, enhancing details on screen. Combined with Sound by KEF, the S90 creates a theatre-like atmosphere in the living room, says Haier.
The M92 series caters to fast-paced action and sports. Also equipped with AIPQ, it delivers sharper motion, richer colours, and deeper contrast. Its 144Hz VRR minimizes lag and tearing for smooth gameplay and fluid sports viewing, while KEF-tuned sound completes the immersive experience.
The M80 series is designed to deliver balanced soundscapes for versatile entertainment. Co-engineered with KEF’s 60-year acoustic expertise, you also get Dolby Atmos and Total Sonics.