“We are excited to announce a new partnership in Canada with Erikson Consumer” explains Miles Roberts, Global Head of Sales at iFi audio. “With a strong presence in the Hi-Fi, pro audio, and consumer tech markets, Erikson Consumer is the ideal partner to support us as we expand into new channels and amplify our presence in existing markets.” iFi is a subsidiary of the AMR group (Abbingdon Music Research Group)—an audio equipment manufacturer based in Southport, United Kingdon and produces DACs and amplifiers, as well as other accessories for computer and home audio.
Previously iFi partnered with Motet Distribution, but the evolution of the market demanded adjustments that would benefit both customer needs and the company’s expansion. “We are immensely grateful to Motet for their invaluable partnership over the years. They have been instrumental in our growth and success,” says Roberts. “With Erikson Consumer, we see an exciting opportunity to take our business to new heights. Their expertise and extensive reach in the audio and consumer tech sectors align perfectly with our goals.”
iFi audio believes this strategic move will sharpen the focus of sales and marketing channels, to enhance their ability to service their customers and partners more effectively. “iFi has successfully tackled ‘widening the hi-fi tent’ to meet the needs of budding enthusiasts, as well as satisfying the most demanding, performance-seeking audiophiles,” says Enzo Morelli V.P. Lux/Ci at Erikson Consumer. “Delivering tech with a first-rate consumer experience, is what makes iFi special, and what makes it an exciting new partnership for me,” adds Morelli.
The transition to Erikson Consumer represents a promising step forward as iFi advances their mission to provide cutting-edge audio solutions that enrich the lives of their customers. “With Erikson Consumer we look forward to bringing the world of audio to new audiences and delivering exceptional products and services,” Miles concludes.