JBL Launches Retro-Inspired Authentics Series

Playing on the legacy and retro credibility as one of the founding American brands powering rock n’ roll, 75 year-old JBL, has unveiled the Authentics series that pays homage to JBL’s legacy, fusing iconic 1970s design inspired by the L100 speaker with current-day technology. The centerpiece of this range, the JBL Authentics 500, is an all-in-one home audio system offering both Wi-Fi and Bluetooth connectivity to deliver a Dolby Atmos experience. The series is rounded out with the smaller JBL Authentics 200 and the portable JBL Authentics 300.

Authentics 500

All speakers are crafted with a premium aluminum frame, a custom synthetic leather-wrapped enclosure, and a reimagined Quadrex grille. The JBL Authentics 500 features three 1” tweeters and three 2.75” midrange woofers with a 6.5” down-firing subwoofer to provide 270 Watts of 3.1 channel sound and Dolby Atmos technology.

The battery operated Authentics 300

The JBL Authentics 200 features a pair of 1” tweeters, a full-range 5” woofer, and a down-firing 6” passive radiator. For those seeking a portable option, the JBL Authentics 300 comes equipped with an 8-hour built-in battery.

Authentics 200

With the Authentics Series, JBL announces a new integration alongside Amazon and Google in which users will be able to simultaneously use both Alexa and Google Assistant on the same device. This collaboration will bring a new level of flexibility to JBL customers, allowing them to speak to both assistants and take advantage of their varying features and abilities in different situations.  Once set up through the JBL One app, voice commands can play music, control smart home devices and set timers. The One app also provides access to integrated music services and customizable EQ settings.

The Authentics speakers are made from 100% recycled fabric, 85% recycled plastic, and 50% recycled aluminum.

JBL Authentics will be available and shipping from Erikson Consumer’s Montreal headquarters in October at MAP $499.98 for Authentics 200, MAP $649.98 for Authentics 300, and MAP $999.98 for Authentics 500.