Knit Sound Company, a new American home audio brand founded by former Denon and Marantz executive Joel Sietsema with interior designer Nate Berkus as a strategic investor and advisor, has launched its new Knit Form Dolby Atmos TV soundbar. Knit Form employs a soft, sculptural shape with no front-facing logo, lights that turn off during viewing, and five colours.
“I’ve spent 20 years building speakers designed to win on a store shelf,” says Sietsema, who most recently served as a senior product and brand leader at Sound United, parent of Denon and Marantz. “I’d bring new concepts home, and my wife, an interior designer by trade, wanted every one of them hidden. Form is what happens when you design for the home first. It should look like furniture, sound incredible, and be easily integrated into the technology you’ve already welcomed in your space.”
Knit’s globally distributed founding team of engineers and product designers brings experience from the furniture, consumer tech, automotive, and audio industries. Their approach caught the attention of Brand Foundry Ventures, an early-stage investor in Warby Parker, Olipop, and Graza, and interior designer Nate Berkus, both of whom joined Knit as strategic investors and advisors.
“I’ve always believed that everything we bring into our homes should be considered, and speakers have traditionally been one of those things that are difficult to incorporate into a beautifully designed space,” says Berkus. “What I love about Knit Form is that it feels like it belongs. It’s the first speaker I’ve been genuinely excited to use in my projects and my own home. It looks beautiful, sounds great, and doesn’t ask you to compromise on either.”
Knit Form is a fully integrated TV soundbar. Outside, it is fitted almost entirely in Threadform, a performance-textile developed in partnership with a fourth-generation European textile mill. The knitted textile was refined over many iterations for visual presence, colour depth, acoustic transparency, and durability, says the company.
Underneath the fabric, Form delivers true 5.1.2 Dolby Atmos sound performance from 14 channels of Class D amplification. Dual built-in subwoofers provide ample bass while removing the need for a separate subwoofer. The centre voice array provides clear dialogue for movies and TV, and can be tailored to your listening preferences with the optional Knit app.
Form is plug-and-play with the included ultra high-speed HDMI cable, and it works automatically with the TV’s remote. Form is designed to use the TV as its entertainment hub. A single HDMI eARC or ARC connection carries everything the TV plays to Form, including movies, shows, and sports from built-in streaming apps and connected devices, as well as music played through the TV’s apps or cast to it via AirPlay, Google Cast, or Spotify Connect. There’s no separate network setup.
When music streams through the TV, album artwork and track information can appear on screen while Form plays. Phones and tablets can also connect directly to Form via Bluetooth 5.3. For private listening, Form broadcasts audio via Auracast to any Auracast-enabled headphones or hearing aids.
The optional Knit mobile app provides over-the-air software updates to Form in addition to customizing Form’s sound settings and selecting from four different sound modes.
Designed to best complement TVs 55 inches and larger, Form measures 46 inches wide by 3.5 inches tall. It can sit on a credenza or mantel, or mount beneath the TV with the matching flush wall mount bracket.
The Knit Form soundbar comes in Cloud White, Slate Black, Pebble, Sandstone, and Ember. It is available exclusively at KnitSound.com for US$999 with free ground shipping to the 48 contiguous U.S. beginning November 10, 2026 (Canadian availability TBA). The Form flush wall mount bracket is sold separately for US$79.