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DALI, (Danish Audiophile Loudspeaker Industries), started in 1983 as an extension of Scandinavia’s leading audio retail chain today announced the expansion of Lenbrook Americas’ distribution responsibility, to now include both Canada and the United States. The appointment will see Lenbrook oversee all aspects of sales, marketing, service and support for DALI Loudspeakers in both countries, with a projected start date in Canada of May 1, 2020.
Lenbrook Americas, a subsidiary of The Lenbrook Group of Companies, is the distributor of audio brands NAD Electronics, PSB Speakers, and Bluesound hi-res wireless products.
Lars Worre, Managing Director of DALI Loudspeakers commented, “We have been thrilled with the results of our US relationship with Lenbrook since early 2018 and the addition of Canada, Lenbrook’s home market, to the partnership marks an important next step in building DALI’s position in our core audio products, expanding our performance CI portfolio, and introducing exciting new premium personal audio products. As the marketplace for high fidelity audio and residential installation continue their dramatic pace of change, Lenbrook’s proven track-record as a consistent supply partner that takes a long view of the market will be key to the growth of the DALI brand in North America.”
Stephen Baker, Senior Director of Sales for Lenbrook Americas, restated the company’s committment to its longstanding relationship within the specialty audio channel. “We took on this partnership with DALI Loudspeakers because it is fully ready to compete with the world’s best in category and because it fits perfectly within Lenbrook’s portfolio of brands. Having the mandate for Canada and the United States allows us to strategically invest to make DALI a top player in the premium speaker market in the region.”