You might remember the luxury German TV and home entertainment brand Loewe from years back. Well, the company is now expanding into the U.S. and Canadian markets with Jeff Costello appointed as General Manager for North America, a post he has held since September of this year.
For over a century, Loewe offers elegant, high-quality TV and audio products. Its headquarters in Kronach, Upper Franconia, blends a traditional manufacturing with modern production. The company has 200 employees and an international sales network, operating in over 50 countries.
With more than 20 years of experience in the U.S. consumer electronics industry, Costello has a strong track record in sales growth, distribution, and premium brand development. His deep expertise in channel strategy and dealer partnerships will be instrumental in both establishing and cultivating the brand’s presence in the Americas, says the company.
“Loewe’s dedication to quality and longevity is what drew me to this opportunity,” comments Costello. “I am thrilled to introduce this unique offering to discerning U.S. consumers, and am confident we will establish a strong and lasting presence.”
In 2026, Loewe will dedicate its focus to building the brand across the region, reaffirming its presence at CEDIA and participating in CES in Las Vegas alongside further engagements in design and lifestyle arenas.
“This U.S. debut marks not just an expansion, but the beginning of a long-term commitment to growth, innovation, and customer experience in one of the world’s most dynamic markets,” adds Aslan Khabliev, Owner & CEO of Loewe.
Officially set to launch operations in January 2026, Loewe is using Q4 2025 to ensure the brand will commence trading seamlessly to meet the expectations of the premium U.S. and Canadian markets.