Video game platform Roblox has hit one-trillion views on YouTube, and YouTube is celebrating with the launch of YouTube’s Roblox Museum, an immersive experience celebrating the cultural impact and collaboration between Roblox, one of the most watched video games on the platform in Canada and YouTube.
This new virtual space, which is now accessible to all Roblox users, recognizes the creator community that has shaped online culture. This immersive virtual museum within Roblox is filled with over 120 “YouTube Roblox Relics,” milestones from creators who built this community.
For a preview of the exhibit, YouTube enlisted top gaming creators @Lanaslifeee and @MeEnyu to serve as tour guides. Watch their exploration here. Closer to home, Canadian creators @vanilbean and @Mackenzie Turner Roblox will be hosting a “Night at the Museum” party on their channel, where they will be scouring the museum to discover relics, together with 25 of their viewers. Look out for their livestreams on August 8, 2025.
The launch of “YouTube’s Roblox Museum” coincides with a significant milestone: Videos related to Roblox have surpassed one-trillion views on YouTube, according to YouTube Data, Global, Lifetime.
There are other ways YouTube are celebrating the achievement. Roblox Yoodle is a special version of the YouTube logo, known as the Yoodle). Head to the YouTube homepage and you’ll find the animation, including familiar faces and an accompanying playlist of iconic moments. YouTube Shorts now include the Roblox Vault for those looking to create videos within the museum. Players can collect coins in the museum as well for an exclusive in-game shirt. There’s also real-life replica available via YouTube Shopping.
“Roblox videos hitting one-trillion views on YouTube is a testament to the ways that players have turned the platform into a creative studio,” says Maddy Buxton, Culture & Trends Expert at YouTube. “These creators are revolutionizing entertainment by using a combination of game mechanics and video to push the boundaries of self-expression and storytelling.”
“Reaching one-trillion views of Roblox content on YouTube is a testament to the creativity and passion of our global creator community — a community constantly surprising us with the innovative ways they build, play and create, both on and off Roblox,” adds Jason Bedecarre, Head of Content and Digital Marketing at Roblox. “Roblox and YouTube are both global platforms that empower creators, from finding their voice to building community. This milestone for our community, celebrated in ‘YouTube’s Roblox Museum,’ highlights the incredible impact creators have on inspiring culture and engaging a massive global audience.”