Samsung Bespoke home appliances

Samsung Launches New Bespoke AI Line-up of Home Appliances

Samsung Electronics Co., Ltd. announced its latest home appliance lineup at a series of special launch events, ‘Welcome to ‘BESPOKE AI’ held in New York City, Seoul, and Paris.

At the events, Samsung shared its vision for enhancing the holistic home experience through interconnectivity among its products, showcasing how artificial intelligence (AI) enhances the performance of appliances.

“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

The new Samsung Bespoke AI appliances have built-in Wi-Fi, internal cameras, and AI chips, and offer compatibility with the SmartThings application. The new AI Home is a connected 7-inch LCD that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides a full 3D view of the house, allowing you to easily locate and control connected appliances. You can also receive calls coming to phones through the AI Home to answer them while continuing with housework, for example. Speaking of which, you can use AI home to play favourite songs while doing chores, watch videos on the Internet app while making dinner, or refer to recipes on the screen while cooking.

At the BESPOKE AI event, Samsung also showcased the new feature ‘Calm Onboarding’, which makes it easier to join Samsung’s connected life. Rather than go through the process of product registration, it directly registers products purchased under a Samsung Account at onto the SmartThings app with the same account.

Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. The 4-Door French Door Refrigerator with AI Family Hub has been verified to the ‘Diamond’ level by UL Solutions, a leading global safety science company, for its IoT security capabilities. Other Family Hub models applying the same technology have also achieved the same verification.

 The 4-Door French Door French Door Refrigerator with AI Family Hub is the primary control centre for all things food, connecting to other appliances in the home. The AI Family Hub+, which is the large LCD on the front right panel of the refrigerator, is the key to the intuitive AI experience, says Samsung. From there, you can view recommended recipes and play music and videos for kitchen entertainment.

The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside, which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app.

The Bespoke AI Laundry Combo is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering your family’s periodic and seasonal needs and recommending the optimal cycle for the wash. With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of the load. After finishing the cycle, you can monitor how much energy and water were consumed through the report provided on the SmartThings app.

Another unique appliance introduced only at the New York event was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that comes with an Internal Oven Camera that lets you see inside the oven from remote places, like on the TV from the living room, or even from outside the home through SmartThings on a smartphone. You can even get a short time-lapse video clip with the highlight of the cooking process to share on social media.

Samsung is also committed to offering continuous upgrades to its existing Wi-Fi connected appliances via software updates as well as further developing the SmartThings platform. There are already new features related to energy saving features that existing Samsung smart appliance owners can leverage.

Smart Forward, announced for the first time at the event, is a service that provides the newest features, security patches, and upgrades through regular software updates. You can check available updated information and receive notifications from the SmartThings app.