Samsung Electronics has officially launched its Micro RGB TV, which it deems the “world’s first” display to feature a micro-scale RGB LED backlight behind a large 115-inch screen. The result, says Samsung, is incredible colour accuracy, contrast, and immersive viewing.
Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro RGB LEDs, each of which is less than 100µm in size, in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED.
“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for colour accuracy and contrast in consumer displays,” says Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics. “With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”
Micro RGB is powered by Samsung’s Micro RGB AI engine, which uses AI processing to optimize both picture and sound. This advanced technology analyzes each frame in real time and automatically optimizes colour output for a more lifelike and immersive picture. With this AI engine, Micro RGB Color Booster Pro recognizes scenes with dull colour tones and intelligently enhances colours across all content for a more vivid and immersive viewing experience.
Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colours are delivered as intended for maximum accuracy and vividness, says Samsung. Precisely controlled colours achieve 100% colour coverage of BT.2020, an international standard for colour accuracy established by the International Telecommunication Union (ITU). The display also received ‘Micro RGB Precision Color’ certification from the Verband der Elektrotechnik (VDE), a leading German electrical engineering certification institute.
With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. The super slim metal design, meanwhile, achieves a sleek, minimalistic profile to complement any interior.
With Samsung Vision AI integrated, Samsung’s Micro RGB includes the latest AI technologies, including AI picture and sound. A smarter Bixby voice assistant, powered by generative AI, offers a more conversational and personalized experience so you get more from what you’re watching without leaving the screen.
Samsung’s Micro RGB is also secured by Samsung Knox, a security solution designed to protect your sensitive personal data. It’s also part of Samsung’s seven-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.
After its debut in Korea, Samsung’s Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes.