Sherpa Technology Group, a 100% Canadian owned-and-operated distributor of premium solutions for the Custom Integration market, has announced the appointment of three Sales Representatives to significantly expand its footprint in the Western Canadian provinces.

As Sherpa continues to strengthen its portfolio of premium solutions, it simultaneously has strengthened its national reach, providing dealers with an experienced, local representative in every Canadian province. This expansion enhances Sherpa’s ability to provide streamlined, tailored service with enhanced communication to dealers in Ontario, Manitoba, Saskatchewan, Alberta, and British Columbia.
New Sherpa Technology Group’s Regional Business Developments Representatives are:
- British Columbia / – Jeff Litke (JL-Marketing +) – Mobile: 604.202.6643
- Alberta, Saskatchewan, and Manitoba – Trevor Kushnier – Mobile: 204.510.3029
- Ontario – Steven Rice (S.R Marketing) – Mobile: 905.505.1155
“We are looking forward to developing new partnerships in Western Canada,” said Philippe Rayes, President and CEO of Sherpa Technology Group. “Providing dealers with access to local, experienced representatives who understand the industry, and who can support them directly, represents a major milestone as we grow our national footprint. Combining decades of CI & Specialty AV experience, this team of business development professionals will without a doubt, strengthen existing relationships & help develop new ones.”

While Jeff and Trevor will represent all brands offered by Sherpa Technology Group (except for Origin Acoustics) in their respective provinces, Steven, in collaboration with Scott Donaldson and Rob Banchon from Sherpa’s Mississauga office, will represent Sherpa for Origin Acoustics and other selected brands.This trio of representatives brings extensive industry experience in the residential and commercial AV sectors and will serve as more trusted “Sherpas” for Specialty retailers & AV integrators based anywhere from Ontario to British Columbia. Jeff, Trevor, and Steven begin introducing Sherpa Technology Group to dealers across the country effective immediately.




