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Kids will be returning to school across Canada in September, many of whom will be going to in-class learning. And depending on the province, school, and grade level, a mask may be required. Telus is jumping on that bandwagon and selling masks featuring cute critters that match those used in marketing for the brand.
The limited-edition marks will come in youth and adult sizes and packs of three for $35 each for kids, $45 each for adults. All proceeds will go to the Telus Future Foundation (TFFF) supporting COVID-19 relief efforts across Canada. The masks are available for purchase from the Telus Website as well as in select Telus retail stores.
“With many Canadians preparing for a markedly different school year, our Telus team is continuing to demonstrate our commitment to supporting our communities, as we help to answer the many challenges associated with the pandemic,” says Darren Entwistle, President and CEO, Telus. “Wearing a mask outside the home is a kind and thoughtful act of selflessness that will allow us to help keep our friends, loved ones and neighbours safe as we head into September. Indeed, as schools reopen and we carefully commence a new school year unlike anything we have experienced in our lifetimes, we hope these masks will help our fellow citizens, including our future leaders, to stay safe.”
Since the initial launch in June, the Telus critter masks have raised more than $200,000. Telus team members and retirees have sewn more than 130,000 masks as part of Telus’ annual Days of Giving.
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The reusable cloth masks featuring Telus’ critters and nature themes are available in youth and adult sizes while quantities last. They are dual-layered, made out of 100% recycled polyester on the outside and 100% organic cotton on the inside, adhering to the guidelines set by the TELUS Medical Advisory Council.
“Masks will be a key aspect of any return-to-school strategy, especially in communities with higher rates of the COVID-19 virus,” explains Dr. Dominik Nowak, Lead Physician of the Telus Medical Advisory Council for COVID-19. “While masks give us some protection, their main purpose is to protect others from our own droplets. Wearing a mask is a simple act of kindness we do to keep others safe. It’s important to share the reason for wearing a mask with children.”