Karem Banna and Derek Collier from Trends

Trends Electronics Appoints New Senior V.P. & Shareholder, V.P., Sales & Marketing

Burnaby, BC-based Trends Electronics International Inc., a distributor of residential, commercial, and mobile/marine products in Canada, has announced two new appointments. Karem Banna as shareholder and Senior Vice President and Derek Collier to Vice President of Sales & Marketing for all Commercial, Mobile, and Residential divisions across Canada.

Banna had previously worked as Eastern Canadian sales manager and national director of the Mobile Division at Trends. He most recently worked as director of customer and commercial divisions for ELAC Americas Inc.

“Karem is the perfect addition to the Trends team bringing to the table his extensive international experience and proven record in sales, and marketing,” says Grant Daoust, CEO and co-founder of Trends.”

Banna’s key responsibilities will be to lead the sales, marketing, and operations departments for Trends in the Canadian market.

Karem Banna, Trends Electronics
Karem Banna, shareholder and Senior Vice President, Trends Electronics

He began his new position on September 13, 2021 and can be reached at (905) 541-0966 or by e-mail at [email protected].

Derek Collier, meanwhile, has also been appointed as Vice President of Sales & Marketing for the commercial, mobile, and residential divisions across Canada. With Trends for the last two years as director of sales, Collier has helped the company consistently drive revenue and profit growth, along with increases market share, says Daoust. He previously has experience working with A&B Sound, AVU, and Mitek.

“As an integral part of the leadership team,” says Daoust, “Derek will continue to fuel the growth of the company and provide a high level of dealer support for all divisions.

“Derek has a proven track record for successfully leading sales and marketing and developing strategies to grow the categories through innovation and excellence,“ he continues.

Derek Collier, Trends
Derek Collier, Vice President, Sales & Marketing, Trends Electronics

Collier can be reached by phone at (604) 220-4883 or by e-mail at [email protected].