8K Association Announces Awareness Campaign to Promote New Resolution Codecs

Content resolution is a constantly revolving and evolving consideration to any individual in the market to purchase a television.  Over the past decade we have gone from speaking of high-definition to high-resolution, then to 1080p to 4K and now 8K. But what is 8K?

As part of its ongoing efforts to promote the growing amount of 8K content initiatives across the industry, the 8K Association has announced that it will participate in a number of strategic events throughout the year, including both panel discussions and technical demonstrations at the upcoming trade events including the NAB Show.

Under the theme 8K – Leading the Way, the organization plans to highlight the wide range of 8K content projects currently being developed, along with the number of leading companies and creators who are driving this 8K content ecosystem.

The 8K Association (8KA) is a not-for-profit organization open to any company with an interest in expanding the 8K ecosystem. A Board of Directors sets strategy while Work Groups and Committees accomplish the goals and mission of the organization. The 8KA offers several levels of Membership and leading consumer electronics brands, panel manufacturers, and other technology leadership companies within the 8K ecosystem comprise our current members.

According to its newly installed executive director Mike Fidler, “One of the goals of the 8K Association is to educate and excite the trade about the wide range of 8K content initiatives that are already underway. Our participation in well-known events like EnTech Fest and NAB will enable us to bring more awareness to these projects, along with the leading executives and companies behind them”.

At EnTech Fest in Los Angeles that starts March 29, Fidler will be moderating a panel session featuring Jonathon Lee, Head of Media Engineering and Innovation at Amazon Studios; Greg Ciaccio. Senior Director, Post Production Original Content at IMAX; and Uday Mathur, Chief Technology Officer at RED Digital Cinema. The discussion will focus on the various ways that 8K technology is elevating the creative entertainment experience.

Additionally, the 8K Association will be conducting a series of demonstrations throughout the day that dramatically illustrate the key aspects of the 8K ecosystem

The 8K Association will also be highly visible during NAB 2023, which is scheduled from April 15-19 in Las Vegas. Several organization member companies will be joining to promote and demonstrate the latest video compression technologies for 8K content on the Show floor. These demonstrations will be conducted on an ongoing basis in the West Hall at Booth#W4117.

The 8K Association will also be sponsoring a special panel discussion titled Next Generation Video Codecs for 8K. It will highlight the most recent advances in video codecs for 8K content delivery and their key advantages over legacy video codecs.