As suspected would be the case this year, Apple has finally announced a refreshed version of its AirTag item finder, now offering more powerful precision finding, a longer Bluetooth range, louder speaker, and other upgrades.
The AirTag, originally launched in 2021, uses Apple’s Find My network and app so you can keep tabs on belongings, from luggage to a wallet, backpack, gym bag, headphones case, bicycle, and more. The new AirTag comes with Apple’s second-generation Ultra Wideband chip, the same chip found in the iPhone 17 lineup, including the iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11. Using haptic, visual, and audio feedback, Precision Finding guides you to a lost items from up to 50% farther away than the previous generation. An upgraded Bluetooth chip also expands the range at which items can be located. For the first time, you can use Precision Finding on Apple Watch Series 9 or later, or Apple Watch Ultra 2 or later, to find their AirTag.
With its updated internal design, the new AirTag is 50% louder than the previous generation, enabling you to hear it from up to two times farther than before. Paired with its enhanced Precision Finding capabilities and distinctive new chime, AirTag now makes it easier to find important items, like keys hidden deep in between couch cushions or a wallet when you’re rushing out the door.
Find My makes it easy to locate AirTag, Apple devices, and compatible third-party devices, as well as keep up with friends and family, while protecting user privacy. If AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to detect the location of an accessory or device and report their approximate location back to the owner.
The new AirTag integrates seamlessly with Share Item Location, an iOS feature designed to help you recover a misplaced item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can assist in recovering delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links.
With Share Item Location, you can share the location of a misplaced item with a participating airline’s customer service team. Access is granted only to authorized personnel via secure Apple Account or partner authentication. The shared location will be disabled as soon as you are reunited with the item, can be stopped by the owner at any time, and will automatically expire after seven days.
The new AirTag is designed to keep location data private and secure. AirTag doesn’t physically store location data or history on device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the owner of a device can access its location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively for tracking objects and not people or pets, the new AirTag incorporates protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.
The new AirTag is available online and in the Apple Store app today, and will be available at Apple Store locations and other Apple authorized retailers later this week. Get one for $39 or a four-pack for $129. Add a personalized engraving to the new AirTag for free during checkout on apple.com and the Apple Store app. The Apple-designed AirTag FineWoven Key Ring is available in fox orange, midnight purple, navy, moss, and black for $49.
The new AirTag requires a compatible iPhone with iOS 26 or later, or iPad with iPadOS 26 or later. Customers must have an Apple Account and be signed into their iCloud account. Certain features require Find My to be enabled in iCloud settings. Precision Finding on Apple Watch requires Apple Watch Series 9 or later, or Apple Ultra 2 or later, with watchOS 26.2.1.