EB Games Canada has officially opened the doors to its new Nintendo space at EB Games. Located at 267 Yonge Street, the 1,500-square-foot space is Nintendo’s first-ever store-within-a-store in North America.
The Nintendo space at EB Games offers Nintendo games along with related toys and accessories in one immersive space. You can browse Nintendo Switch 2 hardware and software, see Nintendo-themed displays and merchandise, and enjoy playable demo systems. The space also offers a selection of My Mario merchandise, including the My Mario Mario & Friends Wood Block set, exclusive to the Nintendo space.
Stéphan Tétrault, Owner and CEO of EB Games Canada, says the goal is to create a retail space where people can “do more than shop – they can play, discover and connect with the brands they love. The Nintendo space at EB Games brings that vision to life in an exciting new way.”
“It gives people a new way to experience our games, characters and worlds,” adds Devon Pritchard, President and Chief Operating Officer at Nintendo of America, “and we’re excited to see it come to life for the very first time in North America alongside our partners at EB Games.”
The Nintendo space at EB Games officially opened to the public on Saturday, October 17, beginning with a ribbon-cutting ceremony. On opening day, visitors received a $50 Nintendo eShop gift card with the purchase of $200 or more in Nintendo products, or two $50 Nintendo eShop gift cards with the purchase of a Nintendo Switch 2 system, while supplies lasted
EB Games, a Canadian retailer, has more than 170 stores across Canada, selling video games, trading cards, and pop-culture collectibles.