Thanks to Auracast, it’s really simple for an infinite number of Bluetooth speakers to wirelessly connect and play the same source, and Majority Audio alongside the Cambridge United Women’s Football Club (CUWFC) have proven just how easy by breaking the world record.
During a weekend match against London Bees at the Cledara Abbey Stadium on March 29, 2026, the moment took place at half time as hundreds of supporters gathered in the stands and across the stadium. They all connected and played Majority Move WR Bluetooth speakers in unison from a single audio source using Auracast Bluetooth technology.
The coordinated playback surpassed the previous world record of 1,000 speakers held by JBL since 2017 with a total of 1,500 speakers. The event also drew a record crowd for the game, including families, local schools, and other members of the Cambridge community, each of which activated their device during the half-time break. Participants were also able to take the speakers home s a thank you for their contribution to breaking the world record.
“We are beyond excited to work with our partners, CUWFC, to have made this world record happen,” says Eddie Latham, Co-founder of Majority. “Auracast is key to Move WR and we’re happy that showcasing a really useful feature means we can support the team that is close to our hearts.”
“We hope that this event sheds light on the fantastic talent without women’s team,” adds Gisela Otten, Chair of the Board of the Cambridge United Football Club Women’s Team, “and helps inspire the next generation of female players to get involved with football in Cambridge.”
Glenn Pollard, Guinness World Record Adjudicator, says he assumed achieving this record-breaking feat would be simple, but quickly realized that there were a lot of technical hurdles to overcome, “not least the issue of ensuring the speakers did not connect to an alternative sound source as dictated by the GWR Guidelines. I have been impressed with the excellent level of planning and organization displayed by Eddie and his team in achieving this record.”
Introduced in January 2026, the Majority Move line includes the Move M1, M2, M3, and M4, each offering a step up in power, size, and technology. Designed and developed in the U.K., they each employ a rugged, water-resistant build and range from the palm-sized Move M1, a 12W speaker with 70 hours play time up to the Move M4 70W speaker with up to 30 hours play time.