The Air Miles Reward Program, which was recently acquired by BMO, has announced a new partnership with Dollarama, allowing collectors to earn Bonus Miles by scanning receipts from the discount retailer.
Dollarama has more than 1,500 stores across Canada, and the new partnership, which kicks off on August 7, will provide Air Miles collectors with an earning experience at the retailer. The Dollarama partnership allows collectors with a linked Canadian issued Mastercard to earn 10 Bonus Miles when they spend $30 or more in a single transaction in-store at Dollarama until November 6, 2023. This includes all items available for purchase across Dollarama’s assortment of general merchandise (such as party and office supplies, kitchenware, hardware, toys and apparel), consumables (such as cleaning, health and beauty, pet, snacks and other food products) and seasonal items. In addition, BMO will offer BMO Air MIles credit card holders the opportunity to earn 5x the Miles on purchases at Dollarama through November 6, 2023.
In addition, Air Miles announced a new way for collectors to earn Bonus Miles on everyday products at select major grocers through Air Miles Receipts. The program, launched in Atlantic Canada with plans to expand nationally, allows collectors to snap a photo of their eligible grocery receipt in the Air Miles app within 14 days to collect Bonus Miles on qualifying purchases.
“Our promise to Canadians, especially in this tough economy, is to provide the most flexible and expansive ways to earn on everyday purchases,” says Shawn Stewart, President, Air Miles Reward Program. “These announcements are the first of many in the coming months that are expected to refresh the Air Miles Reward Program and empower Canadians to get the most out of every dollar spent.”
To highlight these and other earning and redeeming opportunities for collectors, Air Miles recently introduced its Air Everything marketing campaign, which illustrates the five primary ways to earn Miles across hundreds of top retailers and service providers in Canada. The ways to earn include Online through airmilesshops.ca, In-store, Linked Loyalty, Travel, and Credit Card.
The Air Miles Reward Program loyalty program has more than 10 million active collector accounts, representing more than half of all Canadian households. Air Miles collectors earn Reward Miles at more than 300 leading Canadian, global, and online brands and at thousands of retail and service locations across the country. Reward Miles can be used for aspirational rewards such as merchandise, travel, events and attractions, or instantly on everyday essentials, in-store or online, through Air Miles Cash at participating partner locations.