Amazfit Cheetah Series

Amazfit Makes it First Running Smartwatches in the Cheetah Series

Amazfit, owned by Zepp Health and known for its line of affordable fitness trackers and smartwatches, has launched its first dedicated running smartwatches, aptly named as the Amazfit Cheetah series line.

Featuring GPS technology with positioning accuracy, the Amazfit Cheetah series smartwatches are designed for athletes, particularly runners, of all levels. It offers personalized, AI-generated training plans tailored to each wearer’s unique characteristics and running goals.

Employing a lightweight design, each watch comes with a proprietary dual-band circularly polarized GPS antenna, with internal testing showing that it can provide positioning that’s 99.5% as accurate as a professional gold standard GPS locator. Now dubbed MaxTrack, due to its ability to pick up the maximum amount of satellite signals (almost 100%, compared to smartwatches with a regular antenna, which can only pick up 50%), this aircraft-grade technology reduces multi-path interference caused by environmental factors, like tall buildings, high trees, or cloudy skies.

Along with MaxTrack technology, which uses both L1 and L5 satellite signals for pinpoint dual-band positioning, the Amazfit Cheetah series also supports six satellite systems. You can import a route file and colour Offline Map of the planned activity area from the Zepp App, for precise navigation from the wrist and enhanced sense of direction as you run.

Another major enhancement found in the Amazfit Cheetah series comes in the AI-powered Zepp Coach, which introduces a new dimension for runners. You can choose to generate targeted running plans aimed at training for a variety of race types. Personalized for each unique user’s characteristics and ambitions for an upcoming race, the AI-generated running plan will adjust week-to-week based on performance and condition, just like a personal trainer would continuously optimize a client’s workout regimen.

Taking AI coaching to the next level, Amazfit Cheetah series users in select countries and regions will also be able to try out the Zepp Coach AI Chat feature in the Zepp app for a short demo period, ahead of this chatbot becoming a subscription-based service. Using generative AI and applied large language model (LLM) to interact with the user on a Q&A basis, Zepp Coach AI Chat recognizes the user’s natural language descriptions as input via voice or typed command and delivers easy-to-understand answers to sports-related questions.

Featuring a durable yet lightweight fiber-reinforced polymer frame with a responsive button and operation crown combination, the Amazfit Cheetah Pro adds a premium titanium alloy bezel for elite runners who need extra durability when on the running track.

The smartwatches also feature a crisp, high resolution HD AMOLED display which can reach a peak brightness of up to 1,000 nits and is viewable in bright sunlight.

“By listening to our global community of users, we learned that not only do they really love running for the health and fitness benefits, or the thrill of competition, but running is also a way for a lot of people to connect with each other through in-person running clubs or online communities,” says Jin Dong, Director of Sports Products at Zepp Health. “With the Amazfit Cheetah series, we hope to provide the ultimate experience for every kind of runner, no matter if they’re training to achieve an elite-level result in an upcoming race, or if they’re simply trying to improve their performance and enjoy every moment along the way.”

The Amazfit Cheetah Pro and Amazfit Cheetah (Round) are now available at Amazfit stores, Amazon and AliExpress. The Amazfit Cheetah (Square) will be available soon. The Amazfit Cheetah Pro is priced starting from US$300, while the Amazfit Cheetah (Round) starts at $230.