Amazon Prime Day is one of the hottest online shopping days of the year. Eager Prime members look forward to the date, adding it to their calendars as soon as the date is released and making note to keep a second window open on their computers to stay apprised of the ever-changing and Lightning deals. So, when is Amazon Prime Day this year? It will run for 48 hours from July 12 at 3 a.m. ET through to July 13.
Prime Day was cancelled in Canada last year due to the COVID-19 pandemic, so this is especially exciting news for Canadians who missed the joys of being able to stock up on essentials for the home, grab an amazing pair of headphones for a steal, or find that thing they never thought they needed but realize they do on for a killer deal.
The official start of Amazon Prime Day 2022 will be 3 a.m. ET on July 12, as noted, and it will take place in Canada and the U.S. as well as Austria, Australia, Belgium, Brazil, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, and the U.K. For the first time, Prime Day will also take place in Poland and Sweden as well. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.
While the biggest deals will come on July 12 and 13, including sales on brands like Beats, Casper, iRobot, SharkNinja, Amazon Essentials, Levi’s, Adidas, Sony, and Bose, there will be some early deals as soon as June 21.
There’s an interesting twist this year as well to celebrate and support small businesses: for every $1 spent on eligible small business products from June 21 through to July 11, Prime members will receive a chance to win an Amazon gift card. To find eligible purchases, look for the Small Business Badge, which identifies small business brands and artisans. You can also access curated collections from small businesses at amazon.ca/supportsmall.
Additionally, customers in the Toronto area can Shop Small for Prime Day from 4-9 p.m. on July 12 and 13 at Yonge and Dundas Square. Visit in person to find deals from local businesses that sell on Amazon.ca, with purchases finalized via QR codes using the Amazon Mobile Shopping app.
To help you prepare for the big event, Amazon will be providing custom product recommendations for Prime members, who can also set up deal notifications and reminders. The deal notifications relate to recent Amazon searches and recently viewed items. Visit the Prime Day event page on the Amazon app from now through Prime Day to create the alerts. Once Prime Day arrives, members will receive push notifications on the available deals.
Meanwhile, with deal notifications can be delivered by voice via Alexa. Members can add products to their Wish List, Cart, or Save for Later, and ask Alexa to notify them about the deal when it’s live or even order it on their behalf.
For reminders, simply say “Remind me when Prime Day starts” to receive an alert as soon as the two-day deals begin.
Set your reminders, make a wish list, and gear up to make some room on your credit card for those items you’ve been waiting to go on sale and to stock up on essentials you do need. Chances are, some will also get holiday shopping started early, and, of course, grab some goodies you probably don’t need but will buy anyway.