Bowers & Wilkins has announced that it has become a partner of the James Bond film franchise, marking the next chapter in its enduring relationship with the music of Bond. Together, the two brands celebrate the contribution that music has made to the story of 007. Bowers& Wilkens was founded in the U.K. in 1966 and joined the Sound United LLC family of brands in 2020.
Bowers & Wilkins’ relationship with the James Bond film franchise is intertwined with its 40 year relationship with Abbey Road Studios, where it’s flagship 800 Series loudspeakers have been used to monitor the recording of countless film scores including Skyfall (2012) and Spectre (2015). More recently, in celebration of the 60th anniversary of the James Bond film franchise, Abbey Road Studios engineers used Bowers & Wilkins loudspeakers to help create Bond 25 an album featuring all 25 iconic Bond theme songs with brand new arrangements recorded by the Royal Philharmonic Orchestra in Abbey Road Studio One.
To celebrate the new partnership and the 60th anniversary of the 1962 release of Dr. No, Bowers & Wilkins have created a bespoke version of its Px8 wireless headphones, the Px8 007 Edition, featuring a midnight blue finish inspired by the dinner jacket worn by Bond in his first on-screen appearance. As elegant as James Bond himself, these special-edition headphones offer a subtle nod to the style of 007.
Giles Pocock, Vice President of Brand Marketing, Bowers & Wilkins, commented: “We are immensely proud of our long-standing relationship with the James Bond franchise. Our new partnership gives us the perfect opportunity to highlight the close connection we’ve had with some of the iconic music of 007 over the years. Together we will continue to celebrate the instrumental role that music plays in this global cultural phenomenon.”
The new Px8 007 Edition will be available from the Bowers & Wilkins website and the 007Store.com from October 19th, priced at $799 usd.