B&W Releases Limited Edition Zeppelin McLaren Edition

Bowers & Wilkins, the British premium audio brand, has launched the Zeppelin McLaren Edition, a new versionof its award-winning wireless speaker in collaboration with long-standing partner, McLaren Automotive.  Bowers & Wilkins is also announcing a limited-production version of the Zeppelin created to celebrate the 60thanniversary of McLaren and Bruce McLaren’s legacy. Only sixty pieces of the Zeppelin McLaren 60thAnniversary Edition will be produced.

The new McLaren-inspired version celebrates both the partnership between two leading performance brands and McLaren’s 60th anniversary.

Following the success of the Px8 McLaren Edition headphone, Bowers & Wilkins has created a specially designed version of its Zeppelin wireless speaker, featuring a refined Galvanic Grey finish and subtle Papaya Orange highlights inspired by McLaren Automotive’s design approach.

Reflecting McLaren’s technical and performance-led aesthetic, the Zeppelin McLaren Edition offers the high- performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.

The Zeppelin is a complete stereo system in one component, a wireless smart speaker for the streaming age. It features reference-quality drive unit technologies arranged in dedicated left and right speaker assembliesaround a central, large subwoofer, all powered by 240W of amplification.

Dan Shepherd, VP of Licensing & Partnerships for Bowers & Wilkins, commented: “I am thrilled to introduce the latest addition to our expanding product portfolio developed in collaboration with our partners at McLaren Automotive. The Zeppelin McLaren Edition joins the highly successful Px8 McLaren Edition, creating a uniquely appealing and innovative wireless product range that I’m sure will find eager buyers amongst both fans of McLaren and fans of Bowers & Wilkins alike.”

Coinciding with the launch of the new Zeppelin McLaren Edition, Bowers & Wilkins has introduced wireless multi-room capability. The new model, along with all compatible Zeppelins, will now benefit from extended multi-room compatibility with both the Panorama 3 and the Formation portfolio of wireless speakers. This allows Bowers & Wilkins users to seamlessly connect and configure their in-home wireless speaker system, all easily set-up and controlled via the Bowers & Wilkins Music app for ultimate convenience.

This limited-edition version features racing livery-inspired colors, including a vibrant orange finish, giving the Zeppelin’s instantly recognizable silhouette an even more distinctive aesthetic, while a Speedy Kiwi on the rear of the product pays homage to Bruce McLaren’s pioneering vision. The sixty limited-edition models are available exclusively from select McLaren dealerships worldwide.

Since 2015, Bowers & Wilkins has been responsible for the development of the high-performance audio systems found in McLaren Automotive’s supercars.  Most recently, Bowers & Wilkins has worked closely with McLaren’s design and engineering teams to create and optimize the audio system found on the company’slatest supercar, the McLaren 750S. Like its predecessors, the 750S features the latest speaker technologies, developed in Southwater, home to the Bowers & Wilkins research and development team since 2019 and only 30 miles from the McLaren Technology Centre in Woking.

The Zeppelin McLaren Edition is available October 11th from the Bowers & Wilkins website and selected retailers at $899 while the limited-edition 60th Anniversary model is available from select McLaren dealerships.