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The Consumer Technology Association (CTA) has announced it has selected Microsoft as its technology partner for the first-ever, all-digital CES 2021. Microsoft will provide solutions, support and the underlying cloud technologies that will enable the all-digital event platform for CES 2021, happening Jan. 11-14. The event experience will use Microsoft Azure, Microsoft Teams and Microsoft Power Platform to deliver an exhibitor showcase, media events, conference programming, networking events and more.
CES 2021 will bring together the entire global tech community to connect and collaborate. Attendees will have a front row seat to the latest technology breakthroughs. Global brands and start-ups will launch the latest cutting-edge products.
“CES is a truly global event, unique in its scale and audience diversity,” said Karen Chupka, executive vice president of CES. “For an all-digital CES, we sought a platform that allows attendees from around the world to participate easily and securely.”
“After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating a compelling digital event.” said Gary Shapiro, president and CEO, CTA. “Microsoft is a global innovation leader and long-time supporter of CES. We look forward to working with them to bring CES 2021 to the world.”
Microsoft Corp. Executive Vice President and Chief Marketing Officer Chris Capossela added, “Digital events are an opportunity to re-imagine what’s possible. By harnessing the power of the Microsoft cloud and broader partner ecosystem—we’re excited to help CTA transform CES into an all-digital event. From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES.”
CES 2021 will take place January 11-14:
- January 11: Exclusive media-only access.
- January 12-13: Exhibitor showcase and conference programming.
- January 14: Conference programming.
- Registration will open on December 1, 2020.
For over 50 years, CES has been the global stage for innovation, and CES 2021 will provide an engaging platform for companies large and small to launch products, build brands and form partnerships.