David Brown Reimagines the Classic MINI for the Electric Age

David Brown Automotive, a name synonymous with British craftsmanship, innovation, and timeless designfounded in 2013 by British businessman, David Brown, was born out of his admiration for iconic classic cars and passion for hand craftsmanship combined with state-of-the-art engineering. The company, based in an 18,000 sq ft build facility in Silverstone, England has today revealed the arrival of Mini eMastered that will set you back around $200,000 CDN.

All Photos: David Brown Automotive

The all-electric creation marks a new era for David Brown Automotive and will set new standards for zero-emissions and urban driving elegance. Mini eMastered combines the marque’s world-leading expertise in bespoke luxury with iconic, classic car style.

David Brown Automotive has taken the classic Mini and reimagined it as a bold, clean, electric product for the roads of today. Owners will experience an effortless, whisper-quiet ride thanks to a powerful all-electric drivetrain. The feather-light 640kg Mini eMastered – the same weight as an original car – harnesses the latest in electric technology, delivering sprightly acceleration thanks to a compact, power dense Zonic 70 motor emitting 72kW (97hp) and 175Nm of instantly accessible torque. Mini eMastered dispatches the 0-62mph dash in just 8.5 seconds and runs on to an (electronically limited) top speed of 92mph when in sports mode.

Thanks to its light weight and excellent powertrain efficiency, Mini eMastered delivers a WLTP certified range of 110 miles from its ‘right sized’ 18.8kWh battery, allowing for effortless city travel with total peace of mind. Capable of up to 6.6kW AC charging via a charging port housed in the same location as the original fuel filler outlet, the battery can be replenished in just 3 hours using a typical home wall box charging point or a dedicated electric charging point.

Handcrafted by David Brown Automotive’s skilled British artisans, the all-electric Mini eMastered retains its iconic silhouette whilst enhancing a smooth driving experience through enhancements to the interior and its electrified powertrain, making it a masterpiece of contemporary elegance. This is truly a classic car integrated with all the electric technology required for modern city life.

Mini eMastered is a commitment to sustainability that is possible in every aspect of this remarkable model, each owner has the option to specify the materials used throughout to their exacting needs through an extensive array of bespoke options. Each Mini eMastered can be tailored to the unique preferences of its discerning owner, ensuring a truly personalised and exclusive driving experience.

The Mini eMastered will be available at approximately $210,000 CDN (give or take) and there is a waiting list.