Dyson Adds a Hair Straightener to its Growing Personal Care Line

By Christine Persaud

Dyson has introduced several hair care products to date, including the Supersonic blow dryer and the Airwrap Styler. And now, the company is adding a hair straightener to the line with the new Dyson Corrale.

The Dyson Corrale straightener uses patented Dyson flexing plates that shape to gather hair and help you style with half the damage. Plus, it’s also cord-free.

The patented microhinged plate technology flex to shape and gather hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned, reducing the reliance on heat. 

Suitable for all hair types, it also features Dyson’s Intelligent Heat Control for precise temperatures, along with four-cell lithium-ion battery technology to deliver cord-free performance. 

“We have been worried about the style results and heat damage from flat plate straighteners,” says James Dyson, founder and Chief Engineer at Dyson. “Flat hair irons apply tension and heat only on the thickest part of the hair tress, the strands at the edges are not clamped, leaving them slack, unheated and leaving flyaways. It requires multiple passes on the same section of hair tress to give an even look, by which time excess heat may have caused reduced strength and less gloss. 

We discovered that if the plates could conform to the precise profile of the tress,” he explains, “then with each pass, we could apply the correct tension to all the hair strands. This means that we get an enhanced style and without excessive heat damage. We simply do not need the heat that others apply. We engineered unique flexing plates of magnesium copper, wired eroded to a precise accuracy of 65 microns to adapt to the shape of the hair tress. The copper plates wrap around the tress, applying even heat and tension to all the hair strands, keeping them aligned. 

The Dyson Corrale straightener has three precise heat settings – 165°C (330°F), 185°C (365°F), and 210°C (410°F). As with Dyson’s other hair care products, the Corrale features Intelligent Heat Control technology. Using a platinum sensor, the temperature is measured 100 times a second. This technology communicates with a microprocessor which in turn controls the heating system delivering precise, accurate heat.

In addition to the four-cell lithium-ion battery that allows for cordless use, a flight mode feature ensures the device meets air travel standards and can be packed in cabin luggage for travel. It recharges in 70 minutes and provides up to 30 minutes of styling. As you style, rest it down in the ergonomic charging dock. To charge, use the magnetic 360-degree charging cable.

The Dyson Corrale straightener is now available for $650 and can be demoed at Dyson’s Demo stores, including in Yorkdale Shopping Centre in Toronto and Pacific C entre in B.C.