Erikson Consumer has announced a strategic partnership with Victrola turntables and audio equipment. Victrola’s partnership with Erikson Consumer marks a major milestone in its global expansion strategy, with Erikson Consumer committed to making available wide range of Victrola products across Canada. The Victrola brand has been a name in audio products since 1906, beginning with the first in-home record player in the U.S.
“We are thrilled to partner with Erikson Consumer to bring Victrola’s unique blend of timeless aesthetics and modern technology to Canadian consumers,” said Victrola CEO Scott Hagen. “This partnership is a significant step in our growth strategy, and we are confident that Erikson Consumer’s expertise and market reach will help us connect with new customers who share our passion for music.”
Erikson Consumer will offer an extensive range of Victrola’s products, ranging from their ever-popular hybrid record players to their award-winning turntables. This partnership not only enhances product availability in major retail locations across Canada but also provides robust support and services for Canadian customers.
“We are excited to collaborate with Victrola and add their esteemed products to our portfolio,” said Jocelyn Rowcliffe, Director of Multimedia, Erikson Consumer. “Victrola’s dedication to quality and innovation resonates with our own values, and we are eager to introduce their products to our network of retailers and consumers.”