Fujifilm North America Corporation has launched the new Instax Mini 40 instant camera along with a new line of Instax Mini instant film called a Contact Sheet that mimics the look of classic film contact sheets.
“The new Mini 40 will appeal to sophisticated instant photo enthusiasts, whom have already been using our Instax product for years and are now looking for an instant camera with a timeless design,” says Manny Almeida, Division President, Imaging Division, Fujifilm North America Corporation. “Designed to be easily portable, Mini 40 is finished with a high-quality texture that fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a classic and chic look.”
The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output according to the scene. It allows even novice Instax instant camera users to take photos that are automatically properly exposed regardless of interior or exterior conditions, producing high-quality photo prints on-the-spot.
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots by pulling out the front-end edge of the lens after powering the camera on. This makes it easy and convenient to take selfies and close-up pictures.
Also accompanying the launch of Mini 40 is new Instax Mini Contact Sheet instant film. An homage to classic film photography, the design of the new instant film is inspired by a photographer’s contact sheet. As with all Instax Mini instant film, Contact Sheet will be available in a single pack with 10 exposures.
Fujifilm’s Instax Mini 40 instant camera will be sold in Canada as part of a bundle that will include the Instax Mini 40 instant camera along with the new Instax Mini Contact Sheet instant film pack (10 exposures). The bundle will sell for $140 and is expected to be available by the end of April 2021. The Contact Sheet instant film will also be sold separately for $14 per pack.