HDR10+ Technologies, LLC, a multi-industry association that encompasses more than 170 adopters and nearly 20,000 certified devices, will soon commence the licensing and certification of devices, content, and services that support HDR10+ Advanced dynamic meta data technology.
HDR10+ dynamic metadata offers numerous benefits, including improved brightness and contrast, robust standardization, easy implementation, worldwide certification, and no licensing fees. It works seamlessly with HDR10 standard metadata and is future ready. HDR10+ video supports implementations from 10-bit to 16-bit and up to 10,000 nits of brightness. HDR10+ Advanced has been specifically designed to elevate HDR10+ performance to a new level, says the organization.
“With the development of HDR10+ Advanced dynamic metadata, content creators and entertainment enthusiasts can finally realize the ultimate video experience, no matter how demanding their needs,” says Bill Mandel, Co-Manager of HDR10+ Technologies, LLC. “We’re confident this new technology will be embraced by consumers and professionals alike, across a variety of businesses and applications.”
Ideal for movies, TV shows, video games, and more, the introduction of HDR10+ Advanced has been anticipated by companies like MediaTek, Panasonic, Roku, Samsung, and TP Vision, along with leading content providers like Amazon Prime Video.
“HDR10+ Advanced marks a transformative leap in streaming picture quality, and we’re thrilled to pioneer support for this new technology on Prime Video,” says BA Winston, Vice President of Technology at Prime Video. “We will offer HDR10+ Advanced on select titles from Prime Video’s extensive catalog of award-winning programming, with plans to expand availability across our library in the future.”
HDR10+ Advanced provides creatives with new features and benefits that can be enjoyed on compatible products. Extended statistical metadata is provided to produce better image tonality. Adopters can use this to achieve greater brightness that can be experienced on today’s most advanced televisions. Intelligent motion smoothing is afforded by metadata, used to address the effects of visible “judder” in a given scene. It allows compatible displays to dynamically adjust the amount of motion “smoothing” that is applied.
Local tone mapping allows creators to achieve greater brightness control in specific areas of the screen, says HDR10+ Technologies, adding more overall depth and detail. Genre-based optimization is a new metadata tool that enables content providers and encoders to create “customized” genres dynamically. The display can then optimize picture processing and tailor it to each type of content.
With advanced colour control, HDR10+ Advanced enables content creators to dynamically calculate colour gamut data, for more accurate colour reproduction. There’s also adaptive cloud gaming. In addition to compatibility with HDR10+ Gaming picture mode, HDR10+ Advanced supports cloud-based games with real-time ambient light adaptation, which the company says helps to create a more engaging user experience.
“All of these new features and benefits are why HDR10+ Advanced provides more creative possibilities and opportunities than ever before,” sums up Makoto Morise, Co-Manager of HDR10+ Technologies, LLC.