House of Marley has always been a brand that puts the environment upfront in the manufacturing and packaging of its products. But the company is taking things a step further with new packaging that is 100% recyclable.
The packaging, which will first be seen with the redesigned Smile Jamaica Wireless 2 earbuds, consists entirely of paper fibres, with no plastic at all in the construction.
The Smile Jamaica Wireless 2 earbuds, meanwhile, boast a refined design and more affordable price point. Like the predecessor, they are made using eco-conscious materials, including FSC-certified wood, as with the original model, along with recyclable aluminum housings in each of the earbuds. This design, says House of Marley, not only contributes to the stylish look, but also helps create “warm acoustic” sound.
The new braided and tangle-free durable cable is designed using fibers from 99% post-consumer plastic waste from recycled water bottles. The neckband is also lighter and sleeker, and there is a single inline, three-button control and mic. They offer up to nine hours of battery life per charge using USB-C, with a quick 15-minute boost offering an additional two hours of playtime. They are IPX4-rated for sweat- and weather-resistance. With Bluetooth 5.0 technology, they come with two ear gel sizes, small and medium, and five colours. They sell stateside for MAP US$30.
“It was important for us to make it easier for the consumer to make a conscious decision toward recycling the packaging and one that did not compromise our commitment to sustainable design,” says House of Marley’s Director of Product Development Josh Poulsen. “Our packaging has always positioned us to stand out within the consumer electronics industry as we have made a conscious effort to use FSC-certified materials, recycled paper, recycled PET casing and paper fiber ties instead of the plastic standard. Our move to 100 per cent paper fiber
packaging means that the entire package contents can now be put into the single mixed paper recycle bin without a hassle to separate inserts of different materials, a common issue when it comes to the recycling process.”
House of Marley is also celebrating its 10th Anniversary as an eco-conscious audio maker and honouring the legendary Bob Marley and his respect for the earth and people. The Project Marley Global Giving Initiative has expanded to support global reforestation through One Tree Planted and ocean preservation through the Surfrider Foundation.