Hudson’s Bay today announced the appointment of retail veteran Liz Rodbell as President and CEO, effective December 1, 2023.
Rodbell previously served as president of Hudson’s Bay from 2013 to 2017. She was appointed to the top position for her strategic oversight and impact on the overall business while in her preceding role as chief merchant. She brings a wealth of industry expertise to the role, with strongly established vendor relationships and a deep understanding of the Hudson’s Bay business and customer.
After leaving Hudson’s Bay, according to Rodbell’s LinkedIn profile, she went on to work as group present for Steve Madden from 2018-2022. From there, she served as Vice Chair Board of Directors for Children’s Tumor Foundation, a position she still purportedly holds today, and Chair of the Board for Parsons School of Design – The New School, which she presumably still serves as well. Since 2022, she also worked as principal advisor of her own company LHR Advisors where she advised companies on strategy to help optimize their businesses.
Richard Baker, Governor and Executive Chairman of HBC, says: “I am delighted to welcome Liz back to the HBC family, and I am certain she will drive the continued transformation of Hudson’s Bay to deliver the most exciting shopping experience for Canadian customers. When she was last with the company, Liz drove 22 per cent sales growth for Hudson’s Bay.”
“I am absolutely thrilled to rejoin Hudson’s Bay,” adds Rodbell. “My focus, first and foremost, is on the customer – ensuring we have the most relevant assortment, strong brand partners, and an overall experience that is inspiring and relevant to our shoppers.”
Sophia Hwang-Judiesch is stepping down from her role as president to pursue another opportunity. “Sophia has been a driving force and steady hand at Hudson’s Bay, and we are grateful for her many contributions in leading us through a very challenging time in our industry,” comments Baker. “We wish her continued success.”
“My gratitude for the team at Hudson’s Bay is immeasurable, and I could not be prouder of the people that work tirelessly to serve our customers, in our stores, DCs and offices across the country,” notes Hwang-Judiesch. “I wish Liz and the entire Hudson’s Bay organization much success.”
Additionally, Michael Culhane has been appointed COO and CFO of Hudson’s Bay. Culhane has served as the CFO of HBC LP since 2020, has been an integral part of the team. In this new position, he will help drive the growth plans for Hudson’s Bay, reporting to Rodbell.
Hudson’s Bay has 83 stores across Canada and operates Thebay.com. Earlier this year, Hudson’s Bay also announced the resurrection of the Zellers brand. Last Spring, the retailer confirmed an expansion of this plan.