The Hudson’s Bay Company has already confirmed that it will be bringing the Zellers format stores back to Canada. And now, the retailer has announced its first 25 locations across the country.
The Zellers store experiences within Hudson’s Bay will be between 8,000 and 10,000 square feet based on the location. The brick-and-mortar stores will be joined by the first-ever Zellers.ca e-commerce site. The stores will offer home décor, toys, baby, apparel, and pet products: it doesn’t appear as though Zellers will offer tech products. It will feature the same signature, Canada-proud red and white colours that fans of the brand from way back when remember.
Here’s a list of the upcoming Zellers locations in Canada:
Pacific Centre, Downtown Vancouver
Aberdeen Mall, Kamloops
Guildford Town Centre, Surrey
7 Oaks Shopping Centre, Abbotsford
Kingsway Garden Mall, Edmonton
Medicine Hat Mall, Medicine Hat
Sunridge Mall, Calgary
Midtown Plaza, Saskatoon
St. Vital, Winnipeg
Erin Mills, Mississauga
Burlington Mall, Burlington
White Oaks Mall, London
Scarborough Town Centre, Scarborough
Pen Centre Shopping Plaza, St. Catharines
Cambridge Centre, Cambridge
Rideau Center, Ottawa
St. Laurent Center, Ottawa
Cataraqui Town Centre, Kingston
Place Rosemère, Rosemère
Galeries d’Anjou, Ville Anjou
Carrefour de l’Estrie, Sherbrooke
Les Promenades Gatineau, Gatineau
Les Galeries de la Capitale, Quebec City
Micmac Mall, Dartmouth
Mayflower Shopping Mall, Sydney
The Hudson’s Bay Company is really banking on the nostalgia factor to lead to success for the revived brand. If Target’s attempt at becoming another value big box store in Canada was any indication, however, Canadians aren’t really looking for another competitor.
With that said, retail competition is a healthy thing. The option to have more budget-friendly items sold through Hudson’s Bay may be welcome by Canadians, especially in today’s economic climate where many are pinching pennies any way they can. This, however, will hinge on the Zellers’ selection of brands, categories, and, above all, pricing.
Online will be a challenge, too: competing with the behemoths that are Amazon and Walmart in this space will arguably be Zellers’ biggest hurdle. Currently, the Zellers.ca Website does not advertise any products but simply welcomes visitors to the site as they await more details. Stay tuned.