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KEF, a British manufacturer of luxury audio products celebrating 60 years of production this year, has announced the appointment of Michel Plante to the KEF Canada team with the title of Brand Ambassador. In this new role, Plante will support KEF’s retailers by strengthening their knowledge and understanding of the KEF product through product and sales training.
Asked about the opportunity to join the KEF family, Plante commented, “to be back on the road as an evangelist for the KEF brand and our industry is exciting. Having the chance to share my experience over the last 35 years will benefit those who want to improve their situation. KEF’s product offerings reach a vast audience and represent unlimited opportunities to appeal to audio enthusiasts.”
Plante, who most recently holds the title of Publisher for PMA Magazine has also worked for companies including Erikson, SFM, Dumoulin and Plurision in addition to an active role running both the Toronto and Montreal Audio shows. “KEF is one of the top marketing leaders in our industry which allows us to influence future trends in the market,” says Plante. “Teaming up with one of my mentors, Ian Brown, is an incredible opportunity; together with the support of our president, Alec Chanin, we will be able to support the development of our customer’s business effectively” added Plante, who worked with Ian Brown through the 1990s at Audio Products International.
Ian Brown, Vice President of Sales and Marketing for KEF Canada commented, “We are so excited about Michel Plante joining our KEF team. Michel is a true professional full of knowledge, passion, and integrity. This addition is a perfect win-win for KEF, our dealer partners and their staff. I am thrilled to work with Michel again.”
KEF was founded in 1961 by BBC engineer Raymond Cooke and the name is a reference to the original manufacturing location at Kent Engineering and Foundary. While the company is now owned by foreign entities, KEF continues to develop its speakers in Maidstone, Kent UK.