Here we go again. It seems as though every year, Netflix raises its pricing and 2025 is no exception. The streamer has announced another price hike for both Canadian and U.S. customers that will come into effect just in time for you to stream upcoming shows like The Night Agent season two, catch on on season two of Squid Game that you haven’t gotten around to watching yet, or enjoy the latest WWE events.
How much? In Canada, the standard plan with ads will rise to $7.99 per month, representing a $2 per month increase. The standard plan without ads will go up by $2.50 to $18.99 per month, while those signed up for the premium plan, which affords access to 4K content and downloads is jumping another $3 to a whopping $23.99 per month. The good news? If you want to add an extra member/household to your account, the price for that remains the same.

For U.S. subscribers, pricing will rise to $7.99 per month from $6.99 per month for the ad-supported basic service, $17.99 per month from $15.49 (a $2.50 hike) for the standard plan without ads, and $24.99 per month from $22.99 per month, a $2 rise, for the premium plan. Those stateside who want to add an extra member will also have to pay more at $8.99 per month versus $7.99 per month, a $1 increase.
The price hike comes into effect immediately for new customers. For existing customers, expect to see these new rates on your next monthly bill.
As Netflix has said in the past, the streaming giant declares that the rise in price is the result of “programming investments.” Netflix is seeing steep competition from rivals like Disney+, Paramount+, Apple TV+, Amazon Prime Video, and Crave in Canada, along with others like Hulu and Max in the U.S. All of these streamers have quality programming, including some of the biggest shows of the year.

In fact, when you look back at awards seasons and the shows getting the most hype throughout last year and into 2025, many of them aren’t on Netflix. From Shogun to Silo, Severance, The Penguin, Fallout, Only Murders in the Building, and more, all of these are from other services.
“As we continue to invest in programming and deliver more value for our members,” says Netflix in a prepared statement to investors, “we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”
Pricing is also going up for subscribers in Portugal and Argentina.

Netflix raised its pricing in October 2023 with $2 and $3 bumps, respectively, for the basic and premium plans. At that time, Netflix also started cracking down on password sharing. In March 2022, Netflix also announced a price hike.
Looking back, when Netflix launched in Canada, it was $7.99 per month, which means comparatively with the top-tier premium subscription today, you’re paying $16 more per month than you did 15 years ago. Granted, that was a very long time ago. It’s inevitable that costs will go up for services.
Netflix isn’t the only streamer to raise prices: virtually every streaming service has upped their pricing in the last few years, many more than once. Disney+ just went up by a dollar late last year, the premium subscription rising from $14.99 per month to $15.99 per month. The streamer had announced another price hike less than a year prior to that.
A year ago, Amazon Prime Video puzzlingly added advertising to its platform, requiring that subscribers pay an extra $2.99 per month for the ad-free version of the service that was designed to offer content without ads in the first place.

A year ago, Apple also raised the price of its Apple One subscription, which includes access to Apple TV+. On its own, that streaming TV service had already risen to $12.99 per month from $8.99 per month.
Of course, no matter how you slice it, it’s still less than a cable or satellite TV subscription, even if you were to sign up to multiple streaming services. But for some, the price hikes that seem to come as often as the seasons change have soured them on streaming altogether. It’s no surprise many are relying on free streaming services instead, or streaming boxes that provide access to content in a way that teeters on a grey area of legality.
Whatever the case, if you subscribe to Netflix and plan to keep it, it’ll cost you at least the price of a coffee more every month.