Handshake pic

ReSource Group Canada Partners With Straight Forward Sales Inc.

Resource Group Canada has announced a partnership with Straight Forward Sales Inc. to manage the sales for Surge video gaming accessories as well as the SFS-Medical PPE line of products.

“Straight Forward Sales is an incredible Canadian company with extensive experience within the gaming category,” says Jeremy Lenk, President and CEO of ReSource Group Canada. “The Surge gaming products have been a tremendous success in the Canadian market for the last six

years, and their new incredible 2020 products will continue incredible momentum with the buzz surrounding the PS5 and Xbox consoles launches.”

“The Straight Forward Sales team is excited about partnering with ReSource Group Canada’s national team to help with the continued momentum for the Surge and SFS-Medical PPE brands in Canada,” adds Hector Cantas, President at Straight Forward Sales Inc. “The synergies between the two companies have evolved significantly since the successful partnership launch of the Arcade 1Up category in Canada in 2019. We are excited to launch Surge and SFS-Medical PPE with ReSource Group in the Canadian market.”

Together, ReSource Group Canada and Straight Forward Sales donated over $10,000 worth of PPE to Yonge Street Mission and Habitat for Humanity.

Straight Forward Sales Inc. operates from an expandable 58,000 square foot facility located in

Stratford, ON, 90 minutes away from Toronto Pearson International Airport and all major

courier hubs. Fully automated business management software powered by SAP includes full EDI integration strategically designed to meet all publisher, manufacturer, and retailer specific requirements, says the company.