Earlier this month, I talked about my experience with the new 2025 model Samsung Neo QLED TVs while visiting the Samsung QA Labs in New Jersey. But those aren’t the only models I saw. I also got to check out the new OLED TVs as well as the new The Frame Pro, both of which were announced at CES 2025.
Along with Samsung Vision AI features, also found in the Neo QLED TV line, these TVs are simply downright stunning, the OLED S95F a highlight of the line.
Samsung OLED TVs Are Gorgeous, and Smart
The Samsung OLED TV line includes the S95F ($4,000-$8,000), S90F ($3,300-$7,000), and S85F ($2,800-$6,000). The highest end S95F boasts an upgraded NQ4 AI Gen 3 processor, improved OLED Glare-free technology, and a brighter panel. In fact, Samsung says it’s the brightest-ever OLED from the brand to date. You’ll enjoy Pantone-validated colours, pure blacks, and crisp whites. The TVs also boast a 165Hz refresh rate. Samsung Vision AI is fully incorporated here, including features like Click to Search and Live Translate (learn more in my previous article about the Neo QLED TVs).
I sat down with an 85-inch S95F, a beauty to behold. Not surprisingly it’s my favourite TV of the entire line, and the one I spent the most time with. I just couldn’t bring myself to leave the room! Watching a variety of content, including shows on Netflix and Amazon Prime Video, movies on Samsung TV Plus, and more, each piece looked better than the next. I watched with the lights on and off.
You’ll get rich colours and fantastic contrast. In The Residence on Netflix (in 4K), for which I used to same scene across all TVs, the exterior shot of The White House was glowing with crisp details and vibrant white. As the characters milled about inside in black tuxedos, the deep blacks punched on screen. There was no motion blur with that fast-moving point-of-view scene navigating a long hallway and stairs: this TV can keep up with the action.
With other content, including the Super-Man movie along with some demo imagery, I enjoyed a glare-free experience with vivid colours and sharp details. If you’re a gamer, movie lover, or TV binge-watcher, I’d highly recommend saving up for an OLED. It’s a game-changer.
The Frame Pro is Your Ultimate Design Piece
The Samsung The Frame TV has been incredibly popular as a design piece as much as it is a TV. The concept behind it is that it’s ultra-thin with a stylish bezel designed to look like a picture frame. With a subscription to Samsung Art Store (or your own curated artwork or photos), you can display a work of art on the TV such that it literally looks like a painting hung on the wall.
Samsung is added The Frame Pro to the line this year, which has a new Neo QLED display that improves brightness and contrast. It’s also bigger, available in 65- up to 85-inch sizes with pricing in Canada from $2,800-$5,500). It also works with the new Wireless One Connect box to which you can connect external devices and transmit the signal from up to 10 metres away. Employing an ultra-slim design, the UL-certified anti-reflection matte display helps minimize glare.
With an up to 144Hz refresh rate, you’ll get smooth motion and visuals while playing games and watching movies. Turn it off and display stunning works of art from the more than 3,000 available from leading artists, museums, and galleries. Samsung is opening the Samsung Art Store up to its entire TV line this year. But there’s something special about viewing art on this TV that can’t be replicated.
You also get all the cool Samsung Vision AI features you’ll find in the Neo QLED TVs and OLED TV models.
How was the experience? I spent some time in a dark room enjoying a variety of pieces of content on a 65-inch The Frame Pro. Using the same show for consistency (The Residence on Netflix in 4K), there was no noticeable motion blur in that same opening sequence I mentioned before. That’s not surprising given the 144Hz refresh rate.
It displays wonderful black levels but you’ll find more muted colours than with other models, like the OLED. It’s not as vibrant as the OLED TV, of course. But you might prefer that. Instead, it’s a more natural, subdued viewing experience. (Of course you can tweak settings to your liking as well). I happily did not notice any reflections, the matte display achieving its job wonderfully. Keep in mind, however, that I was watching in a dark room without windows, which doesn’t necessarily replicate the typical living room set-up.
Note that the Samsung The Frame will remain in the line at sizes from 43 inches up to 65 inches for those who want something smaller. But it will be refreshed, with the newer versions getting some upgrades, including access to Samsung Vision AI, universal gestures, and more.
The Samsung 2025 TV Line Steps It Up
The Samsung 2025 TV line has something for everyone. For serious viewers with deeper pockets, I’ll always recommend OLED TVs.
If you want to “go big or go home” for content like animated movies for kids and sporting events, consider a large-sized Samsung Neo QLED TV. While the 8K TVs are promising, I’d stick with 4K for now. First, there’s a lack of 8K content, with no timeline in sight as to when we might see it. Plus, when you’re looking at a larger screen closer up, you’ll really notice limitations with lower-res content. Go for 4K and use the extra bucks you save to sign up for 4K premium tiers of the top streaming services. You’ll get better value that way.
For design-conscious folks, The Frame Pro is the obvious choice, and now that the concept is available in bigger sizes, you can really make it the centrepiece of your living room.