SFM has announced the appointment of 5 Element Sales & Marketing Inc. as representatives in Ontario. Effective May 1, 2021, Paul MacAloney and Michael Jacob will be responsible for the province excluding Northern Ontario (Thunder Bay).
In their new position, 5 Element Sales & Marketing will be responsible for supporting SFM CI brands including AVPro Edge, Bullet Train, ConferX, Da-Lite Screens, Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, and Shure; along with the following Pro AV accessory brands: Attero Tech, Canare, Digiflex, Furman, K&M, Littlite, and Neutrik.
“5 Element Sales & Marketing has a great reputation amongst custom installers and a complementary product mix that will play well with our brands,” says Steven Freytag, General Manager of SFM’s CI division. “With AVAD Canada’s closing, we felt having more feet on the ground in Ontario was required to service dealers, integrators, and our valued vendor partners and we feel Paul and his team are the right team to support all involved.”
“We are very excited to join the SFM Team,” adds MacAloney, who serves as President of 5 Element. “SFM has established itself as one of Canada’s go-to distributors and has assembled a tremendous line card that caters to both the retailers and custom integrators. We are confident this partnership will add great symmetry to our existing dealer base and we look forward to developing many new business relationships.”
MacAloney has over 25 years of experience in retail, custom installation, sales, and national business development for residential and commercial business. He also has extensive controls experience with sales and installation “how to” knowledge. He can be reached via mobile at (519) 859-0062 or e0mail at [email protected]
Michael Jacob, a self-professed audiophile from birth, has spent most of his career in the audio trade. He can be reached via mobile at (647) 286-7813 or e-mail at [email protected]