–- Advertisement -–
SiriusXM has announced a collaboration with MasterClass to launch MasterClass Hour with a variety of programming from celebrities and experts.
SiriusXM subscribers listening from their cars, homes, and mobile streaming devices will be able to access MasterClass content on the SiriusXM Stars (109) and Business Radio (132) channels. The new program features MasterClass instructors from culture and business helping listeners learn more about the subjects for which they are experts. Instructors include Hillary Rodham Clinton, Bob Iger, Steve Martin, Metallica, Issa Rae, RuPaul, Howard Schultz, Serena Williams, and Anna Wintour to air in the opening weeks. MasterClass Hour, which actually runs for three hours per show, debuts at 7 a.m. ET on Friday, May 27. After the premiere date, the show will regularly premiere Saturdays at 8 a.m. ET with replays throughout the weekend.
The programming will kick off with former U.S. Secretary of State Hillary Rodham Clinton on The Power of Resilience, Metallica on Being a Band, Steve Martin on Comedy, Issa Rae on Creating Outside The Lines, RuPaul on Self-Expression and Authenticity, Gordon Ramsay on Cooking, Malala Yousafzai on Creating Change, and more.
On Business Radio, meanwhile, MasterClass Hour will focus on lessons from inspiring leaders, including Sara Blakely on Self-Made Entrepreneurship, Howard Shultz on Business Leadership, Anna Wintour on Finding Your Voice and Succeeding, Elaine Welteroth on Designing a Unique Career Path, and Bob Iger on Business Strategy and Leadership. The weekly one-hour program will premiere on Business Radio on Friday, May 27 at 5 p.m. ET and move to Saturdays at 7 a.m. ET with replays throughout the weekend.
“As we return to our on-the-go lifestyles, whether that’s commuting, going on summer road trips or running errands, our collaboration with SiriusXM comes at the perfect time,” says David Rogier, founder and CEO of MasterClass. “While video is a powerful tool for learning, this new audio experience gives people an additional opportunity to learn from the world’s best via audio on SiriusXM’s channels.”
“We’re thrilled to collaborate with MasterClass and to offer their informative and inspiring programming to SiriusXM listeners nationwide,” adds Megan Liberman, SiriusXM’s Senior Vice President of News, Talk & Entertainment Programming. “MasterClass instructors are leaders of their fields, and now their classes will be specially curated for SiriusXM listeners and can be heard wherever they go.”
In addition to airing on SiriusXM Stars and Business Radio, select lessons will be available as podcasts on the SXM App.
MasterClass will also have a dedicated, limited-run channel on SiriusXM later this year, which will make the special programming available 24/7. The channel is currently scheduled to run from September 1-15, 2022.
SiriusXM’s Business Radio and Stars channels are available to subscribers nationwide on SiriusXM radios, the SXM App, and with Amazon Alexa, the Google Assistant or however they stream at home. Streaming access is included with all SiriusXM’s audio trials and most popular plans.